Niche: Baby Care, Automotive

Listing Details

This listing is for an Amazon Associates and affiliate business created in February 2019 in the baby care and automotive niches. The WordPress site features review-style articles and informational content around a common family product. The website includes a foundation of well-written content for an evergreen niche, has a DR22, and has experienced year-on-year growth in revenue and traffic. The Seller produces new articles once or twice every three months and spends minimal effort maintaining the business at this time.

This business primarily generates revenue from Amazon Associates (85%) and affiliate (15%) income streams. The top three channels in terms of generating the most traffic to the site include organic search (84.99%), social media (10.39%), and direct (4.25%) signals. The top three countries generating the most traffic to the business include the US (81.27%), CA (8.34%), and GB (3.34%) audiences respectively.

There are no employees currently on the payroll for this business. The Seller spends the majority of their time monitoring traffic patterns and Google analytics to track rankings. The Seller will also review affiliate partner revenue, perform keyword research, publish outsourced content, and reach out to the occasional high-authority site to discuss guest post opportunities.

The business was built on an expired domain for a highly relevant ecommerce brand, and all content has been well-written with the site now achieving a DR22.

Content is added to the site once or twice every three months. Based on the Seller’s keyword research. This number may increase based on new discoveries while planning future content. Review content is outsourced to a freelance content provider, and after the Seller’s review, they publish these articles live on the site.

No link-building service has been used to grow this business, and the Seller has focused on manual outreach to gain guest post backlinks to highly-relevant authority sites. The Seller mentions they did their best to stay away from “link farm” service providers, focusing on building quality backlinks from high-authority sites within the niche. The Seller will introduce the new owner to their affiliate partners which have provided an additional revenue source for the business.

Opportunities for growth according to the Seller include publishing more informational content, producing content targeting other sub-niches, and growing the included social media channels. Publishing fresh content more frequently and adding display advertisements to the site serves as additional growth opportunities for the Buyer to explore further.

This business includes social media accounts for Facebook and Instagram, though none of which are important in terms of generating a large amount of traffic to the business. The Seller has not established an email list for this business as of now, serving as an additional growth lever for the Buyer to consider. More information will be provided to active Buyers.