Niche: Gaming

Listing Details

This listing is for a display advertising business created in October 2020 in the gaming niche. The WordPress site provides tips and information for a popular mobile game. Traffic across the site is diversified, with the top three pages combined receiving ~24% of all traffic. The site receives a high amount of traffic and ranks well for a competitive topic. Currently, the business requires minimal effort to maintain.

The business generates all revenue from Ezoic display advertising. The top channels driving traffic are organic (95.06%), direct (4.58%), and referral (<1%). The top countries driving traffic are the US (45.88%), CA (5.82%), and the UK (5.41%).

The Seller spends an average of an hour per week on the business monitoring earnings and updating plugins. Content for the site is added very sporadically and is generated by website visitors. The Seller occasionally allows site members to create and upload blog content, providing a $50 payment after five or six posts. Sourcing content creators and focusing on creating SEO-optimized articles could provide a Buyer with an attractive opportunity for growth.

Expanding to other digital advertising platforms or exploring affiliate marketing partnerships could both be potential avenues for revenue diversification and growth for a Buyer.

*The site was purchased in October 2020 but has a longer history. It was previously a Google AdSense business and had skewed high revenue prior to the Seller obtaining it. More information will be provided to Unlockers who schedule a call with the Seller.

*The business had a Google Ads violation penalty that was unexplained. Ezoic support helped the Seller get it resolved, and there have been no issues since. More information will be provided to Unlockers who schedule a call with the Seller.