Niche: Occasions & Gifts

Listing Details

This listing is for an Amazon FBA and eCommerce business created in June 2017 in the occasions & gifts niche. Included in the sale are 64 Amazon FBA SKUs and 61 Shopify SKUs for decorative card products. The high-quality products are well-reviewed, with the best-selling SKU having a 4.8-star rating with over 3,500 reviews and an Amazon’s Choice badge. The trademarked business is part of Amazon Brand Registry 2.0 and requires minimal effort from the Seller to maintain.

The business has one main supplier based in China and has a backup supplier available when needed. The inventory is shipped to the Seller’s self-storage facility and then shipped to Amazon warehouses as needed. The business’s Amazon inventory limit is 2,879 units, and around 60% of inventory is currently stored at the self-storage facility. The Seller is willing to offer the Buyer the use of the storage facilities for up to four months after the sale.

The business earns 96% of its income through Amazon FBA, with the remaining 4% coming from Walmart, Faire, and Shopify. Organic search makes up the majority of the traffic (73.44%), followed by direct (22.73%), and social (2.08%). The top three countries driving traffic are the US (78.35%), India (3.66%), and Canada (3.5%).

The Seller spends around three hours per week on the business, overseeing shipping, checking inventory levels, and monitoring PPC campaigns. The business employs freelance designers on a per-project basis when new designs are added to the product line.

The business experiences seasonality around popular holidays and festivals, particularly Valentine’s day. Growth opportunities for the Buyer include improving product rankings for other major holidays, creating new product designs, building out the social media accounts, and creating a monetized email list.