Niche: Home, Lifestyle

Listing Details

This listing is for an ecommerce business created in February 2020 in the home and lifestyle niches. The included Shopify storefront features a print-on-demand product with six variations which is used as a decoration around the home. The business features proprietary software that generates the product, and items are then printed and shipped automatically from the POD supplier. The business includes a trademark for the brand and a large email list with over 14,000 subscribers stored in Klaviyo. There is no content being added to the website at this time, and the Seller works around eight hours per week maintaining the business.

This business is 100% ecommerce, with all revenue generated from the included Shopify storefront. The top three countries generating the most traffic to the business include the US (38.8%), GB (10.75%), and DE (10.14%) marketplaces respectively.

This listing features a print-on-demand business model, meaning there is no inventory management or storage for the products required.

The Seller spends a majority of their time gathering the details from their proprietary software before sending orders to their POD service provider. The Seller will also perform customer service and manage the Facebook advertising campaigns. There is no content added on a regular basis for this business, outside of the occasional customer testimonial that is added to the site and shared on social media.

The business has a very small affiliate program in place. The affiliate program is not advertised publically but it is shared with customers who inquire about promoting the store’s products. The commission rate is 15% but it is not yet an important part of the business model.

Opportunities for growth according to the Seller include building out a blog to gain organic traffic, connecting with influencers on social media, launching new products within the self-development niche, optimizing and monetizing the email list, and experimenting with Google and Tiktok paid advertising.

This business includes a large email list with over 14,000 subscribers stored in Klaviyo which has yet to be monetized. The Seller has focused on sending abandoned cart and post-purchase emails to gain conversions. The campaigns for the post-purchase workflow are used to help increase the brand’s customer satisfaction score which has driven great feedback for the company.

An Instagram account with over 12,000 followers and a Facebook page will also be included in the sale which serves as another growth avenue for the Buyer to consider. More information will be provided to active Buyers.

*The amount of direct traffic is likely miscategorized in the analytics of this business. Facebook and Google ads are used which could be responsible for some of the direct traffic.