Niche: Outdoors

Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate business created in February 2018 in the outdoors niche. The WordPress site features content about outdoor living and activities. The site benefits from being in a popular niche and has experienced good year-on-year growth. The business requires minimal effort from the Seller to maintain.

The business earns the majority of its income through display advertising (94%), with the remainder of the revenue coming from Amazon Associates (5%) and affiliate links (1%). The top three traffic channels include organic search (87.94%), direct (5.91%), and social (4.39%). The top three countries driving traffic are the US (88.64%), Canada (5.98%), and the UK (1.04%). The top three pages on the site make up less than 13% of the site’s total views.

The Seller spends an hour per week on the business, updating plugins and themes. Content is outsourced to external writers, though new content hasn’t been added to the site in a while. At the site’s peak, writers were publishing 50k -150k words per month. The site also features around 20 guest posts as well as backlinks created through posts on HARO.

The business has a Pinterest account with over 4,000 followers that has generated ∼ 57,000 user sessions over the past 12 months. The business experiences some seasonality favoring the summer months. Growth opportunities for the Buyer include creating a monetized email list, expanding content to include other activities within the niche, and targeting more keywords.

*The Seller performed a 301 redirect on the site in Dec 2020 but this caused traffic and earnings to drop. The Seller reverted to the original domain after 70 days and traffic and earnings returned to normal levels.

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