1st of January, 2015
(7 years 11 months old)
Assets Included in the Sale
This listing is for a digital product business created in January 2015 in the digital media niche. The business is built on WordPress and sells themes and plugins. The top-ranking plugin has a 4.7 average star rating out of five stars, and the top-ranking theme has a 4.5 average star rating out of hundreds of reviews. These products are used on more than 130,000 websites, and the site's high UR of 86 and DR of 92 drive a high percentage of traffic organically.
This business generates 100% of its revenue through its digital products. Most revenue comes from a one-time lifetime purchase as opposed to recurring subscriptions.
The top three traffic channels are referral (36.13%), organic search (35.43%), and direct (17.84%). The top three traffic-driving countries are the US (18.78%), India (10.24%), and Germany (5.5%). The top three pages contribute to 39.59% of total page traffic, driving 18.34%, 11.83%, and 9.42% of traffic respectively.
The Seller spends an average of nine hours per week on this business, primarily performing customer support, basic technical maintenance such as bug fixes, and general administrative and growth tasks. The Seller says that a Buyer could outsource the support to a specialized WordPress support platform. The Seller is also currently documenting all business processes and tasks, including development workflows.
This business includes an email list with over 45,000 subscribers, a Facebook page with over 7,000 subscribers, and a Twitter account with over 28,000 followers. This business also includes a Vimeo account with seven videos about the products.
Opportunities for growth include engaging with and monetizing the email list and social media following. Another opportunity is converting the 130,000+ free theme and plugin users to paid premium users. An opportunity to potentially increase conversions is to improve the integration of these products with WooCommerce. There's also the opportunity to affiliate with major web hosts and/or non-competing complementary plugins which is a potential area of untapped growth.
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The Seller is willing to offer 30 days of email support and/or 2-4 calls to ensure a smooth transition for the Buyer.
The Seller would like to explore other opportunities.
Work Required Per Week: 9 Hours
Private Blog Network (PBN): No
Domain Type: .com
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