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Digital Media

For Sale

Digital Media

Digital Product
Listing Price $119,651
Monthly Multiple 12x
Pricing Periods 12 Months
Avg. Monthly Profit $9,971
Avg. Monthly Revenue $12,285
Profit Margin 81%

Business Started

1st of January, 2015
(7 years 11 months old)

Assets Included in the Sale

  • Three domains and all site content/files
  • themes and plugins
  • Email list (~45,000 subscribers)
  • PayPal account
  • Stripe account
  • HelpScout account
  • Social media accounts/pages (Facebook and Twitter)
  • Github account
  • Vimeo account (seven product videos)
Listing Details

This listing is for a digital product business created in January 2015 in the digital media niche. The business is built on WordPress and sells themes and plugins. The top-ranking plugin has a 4.7 average star rating out of five stars, and the top-ranking theme has a 4.5 average star rating out of hundreds of reviews. These products are used on more than 130,000 websites, and the site's high UR of 86 and DR of 92 drive a high percentage of traffic organically.

This business generates 100% of its revenue through its digital products. Most revenue comes from a one-time lifetime purchase as opposed to recurring subscriptions.

The top three traffic channels are referral (36.13%), organic search (35.43%), and direct (17.84%). The top three traffic-driving countries are the US (18.78%), India (10.24%), and Germany (5.5%). The top three pages contribute to 39.59% of total page traffic, driving 18.34%, 11.83%, and 9.42% of traffic respectively.

The Seller spends an average of nine hours per week on this business, primarily performing customer support, basic technical maintenance such as bug fixes, and general administrative and growth tasks. The Seller says that a Buyer could outsource the support to a specialized WordPress support platform. The Seller is also currently documenting all business processes and tasks, including development workflows.

This business includes an email list with over 45,000 subscribers, a Facebook page with over 7,000 subscribers, and a Twitter account with over 28,000 followers. This business also includes a Vimeo account with seven videos about the products.

Opportunities for growth include engaging with and monetizing the email list and social media following. Another opportunity is converting the 130,000+ free theme and plugin users to paid premium users. An opportunity to potentially increase conversions is to improve the integration of these products with WooCommerce. There's also the opportunity to affiliate with major web hosts and/or non-competing complementary plugins which is a potential area of untapped growth.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Engaging with and monetizing the email list and social media following
  • Converting free users to paid premium users
  • Increasing conversions by improving the integration of these products with WooCommerce
  • affiliate with major web hosts and/or non-competing complementary plugins which is a potential source of untapped income
  • Referring links could be deleted, changed, or shut down.
  • Unfamiliarity with the coding language and tech stack could impact ability to operate the business.
Work & Skills Required
  • Providing customer support
  • Performing basic technical maintenance such as bug fixes
  • Performing general administrative and growth tasks
Seller Support Includes

The Seller is willing to offer 30 days of email support and/or 2-4 calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 9 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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