Technology
Technology
Business Started
6th of July, 2013
(10 years 9 months old)
Assets Included in the Sale
- Domain with all site content/files
- 5 additional domains
- Social media account (Twitter)
- Email list (13,978 subscribers)
- Virtual machines
- Server infrastructure
- Employee contracts/relationships
Listing Details
This listing is for a SaaS business created in July 2013 in the technology niche. Built on WordPress, the platform helps WordPress users with site maintenance. The business uses a WordPress plugin to interact with a custom API and infrastructure. The site has good backlinks and exposure on WordPress sites aimed at developers.
The business is 100% SaaS and generates all revenue through annual subscriptions, and the average LTV per customer is around $112. There are currently three main plans offered: small, medium and large, and the selection rates for the plans are 67%, 32%, and 1% respectively. The primary sources of traffic are direct (38.32%), organic (29.37%), and referral (23.39%). The top three countries driving traffic are the US (36.02%), the UK (7.62%), and CA (5.7%).
The Seller spends around 15 hours on the business per week, fixing issues and adding new features. They also spend time managing backups, but this could be automated by a Buyer. The business has a customer support contractor, who is currently based in the UK but is planning to relocate to the US next year. They are aware of the sale and are willing to continue with a Buyer. The contractor does have programming experience and could assist a Buyer with site development.
The business has nearly 14K email subscribers on its primary email marketing automation channel. The Seller has not focused much energy on monetizing the email list, but doing so could be an interesting avenue of growth for a Buyer. There are also opportunities for growth via marketing and finishing a new version of the plugin.
*Since 2015, the site has experienced seasonality when it comes to monthly/quarterly revenue. More information will be provided to active Buyers.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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Verified Sellers & Vetted Data
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- Seller Verification
- Revenue Verification
- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating a marketing plan
- Monetizing the email list
- Finishing a new version of the plugin
Risks
- Referring links could be deleted, changed, or shut down.
- SaaS subscription services require customer service and the ability to stay on top of the subscribers requests.
Work & Skills Required
- Fixing site bugs
- Managing site backups
- Adding new features
Seller Support Includes
The Seller is offering a minimum of 30 days of email support and 2 Skype calls to ensure a smooth transition for a Buyer, and is open to longer support periods upon further discussion.
Reason for Sale
The Seller would like to use the capital for other projects.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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Similar Listing Criteria
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