Niche: Hobbies

Listing Details

This listing is for a display advertising, digital product, and Amazon Associates business created in February 2017 in the hobbies niche. The WordPress site features informational guides, how-to articles, and video courses relating to a popular creative arts hobby. Traffic across the site is diversified, with no single page receiving more than 9.1% of traffic. Minimal effort is required to maintain the business at this time.

The business earns revenue through AdThrive display ads (55%), digital products (32%), and Amazon Associates (13%). The primary sources of traffic are organic (48.51%), social (26.77%), and direct (14.82%). The top three countries driving traffic are the US (58.77%), CA (9.1%), and the UK (7.23%).

The Seller spends around an hour per week on the business checking emails and moderating the included Facebook group. Content was created by the Seller and previous owners, as well as sourced from contributors, but no new content has been added for about six months. Creating additional, optimized content and restarting contributor content are potential avenues of growth for a Buyer.

Included in the sale is a Pinterest account, which is currently a significant source of traffic, although the Seller states there is room to increase traffic further from this channel by posting additional content and utilizing Pinterest ads. The Facebook group currently has around 100K users, and the Seller believes this can be further optimized to build out the included email list (98K subscribers) and drive leads to products. Increasing products and partnerships, focusing on community building, and improving product upsell opportunities are additional avenues of growth for a Buyer to explore.