Niche: Culinary

Listing Details

This listing is for a display advertising, digital product, and Amazon Associates business created in January 2009 in the culinary niche. The WordPress site features recipes, cookbooks, and a baking schedule planner. Included in the sale is an email list of over 11,000 subscribers and there is an even spread of traffic among the top three traffic pages of the site. The digital products included with this listing are three cookbooks and one meal planner. Thanks to the help of one outsourced VA who helps manage the social media accounts, including a private Facebook group, minimal effort is required to maintain the business at this time.

This business primarily generates revenue from display advertising (94%) using the Adthrive network, digital products (5%), and a small portion of income through Amazon Associates (1%). The top three traffic channels for this business include organic search (68.08%), direct (16.22%), and social media (14.64%) signals. The top three countries in terms of generating the most traffic to the business include the US (82.65%), CA (8.39%), and GB (1.64%) audiences respectively.

The Seller spends the majority of their time messaging a tech support service when issues arise, monitoring AdThrive revenue and traffic analytics, responding to 1-2 newsletter email responses per week, and overseeing one outsourced VA who manages the site’s social media posting and private Facebook group. In the past, the Seller was writing all of the blog content for the business, and has now started to use their VA to manage these assignments.

New content is published once every two months, and the Seller states they have plenty of new content and completed recipes ready to be published for the new owner.

This business includes four ebooks which feature three cookbooks and one baking schedule planner, all of which will be transferred to the new owner. There are also a number of printables and images included with the business used to gain additional traffic across the included social media accounts.

Opportunity for growth according to the Seller includes optimizing the website for SEO and mobile, updating the website’s theme and UX to include a more detailed direction for traffic to take when browsing blog content, and refreshing the included cookbooks. Other growth avenues for the Buyer to consider include running paid advertising campaigns and adding video content to the business model.

The business includes a large email list with 11,002 subscribers stored in Convertkit. Subscribers are included in a welcome email sequence for 10 days before they move into a normal email workflow campaign. Subscribers receive email newsletters once a week, and twice a week in Q4. This email list has not yet been monetized, serving as another growth opportunity for the Buyer to consider.

The Seller has established social media accounts for Facebook, Pinterest, Instagram, and Twitter, with a private Facebook group included with the business. The Seller’s VA helps manage these accounts, posting social content and managing Pinterest Pins using Tailwind. These channels drive a decent amount of traffic to the business with Pinterest and Facebook driving a majority of this traffic respectively.

*The Amazon KDP account where the included ebooks reside will not be included, with all of the relevant books for this business transferred to the new owner.

*The novels and related literary properties on the website will not be included with the sale of this business. More information will be provided to active Buyers.