Niche: Bed & Bath, Apparel & Accessories

Listing Details

This listing is for an Amazon FBA business created in August 2015 in the bed & bath and apparel & accessories niches. Included with the Amazon Seller Central account are 2 brands and a total of 17 SKUs. The brands feature bed & bath products as well as travel accessories. The trademarked brand is part of Amazon Brand Registry 2.0 and sells exclusively in the US. The top-selling products for both brands each have around 4.4 stars and more than 2,000 reviews on Amazon. The business requires minimal effort from the Seller to maintain.

The business uses four suppliers: three based in China and one based in Turkey. Around 55% of the inventory is stored in 3PL warehouses, with the remaining 45% stored at Amazon fulfillment centers. The current Amazon inventory limit for the business is 6,896 units. Some of the SKUs are FBM variations that are used during December to get around Amazon inventory restocking limits.

The Seller spends around five hours per week on the business, managing freelancers. The business employs a freelancer who works 20 hours per week on customer service, amazon PPC campaigns, shipping inventory into amazon, checking amazon FBA fees.

The business uses two sponsored advertising accounts to promote its products. The business has an email list with 1,347 subscribers as well as a list of 30,663 past buyer email addresses that are not subscribed. A Buyer could consider growing the business’s social media presence to increase external traffic to the listings. Expanding the product line is another growth opportunity for a Buyer to consider.

*The business received a warning from Amazon in December 2020. The seller believes this is due to a review service that was used in mid-2020. No further action has been taken by Amazon since.