Niche: Automotive, Home, Lifestyle, Outdoors

Listing Details

This listing is for an Amazon Associates and display advertising business created in June 2019 in the automotive, home, lifestyle, and outdoors niches. The WordPress site features product guides, comparisons, and “How to” and “Best of” articles for various tools. The site is well diversified, with no single page getting more than 6% of traffic, and it currently requires minimal effort to maintain.

The business earns revenue through Amazon Associates (90%) and Ezoic (10%). The top three traffic channels are organic (95.9%), direct (2.8%), and social (<1%). The top three countries generating traffic are the US (75.27%), CA (7.89%), and the UK (2.75%) respectively.

The Seller spends approximately 1 hour per week updating plugins and checking earnings. The site was purchased from Empire Flippers in August 2020, and no new content has been added since. Creating additional content could represent a growth opportunity for a Buyer.

There are some natural backlinks, but the Seller has not focused on creating more backlinks. Creating a link-building strategy could provide a growth pathway, as could expanding to international Amazon Associates programs (e.g. the UK and Canada). The included Pinterest traffic receives mild interest, and building out this channel could drive additional traffic to the site.

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