Personal Care, Beauty
Personal Care, Beauty
25th of August, 2019
(3 years 3 months old)
Assets Included in the Sale
This listing is for an Amazon FBA business created in August 2019 in the personal care and beauty niches. The trademarked brand is registered with Amazon Brand Registry 2.0 and has 4 SKUs related to relaxation and wellness. Aside from two recently-launched SKUs, the SKUs have high average ratings and between 1,800 and 5,500 reviews, with one product awarded Amazon's Choice. The business has experienced strong year-on-year growth and is primed for further growth by expanding the product range.
The business generates revenue from Amazon sales on the US, UK, and Germany marketplaces. The Seller uses 3 suppliers based in the US and 2 suppliers based in China. Two 3PL service providers forward inventory directly to Amazon warehouses in the US and the EU/UK. At the current time, 40% of inventory is stored with the manufacturer, 40% is stored with the 3PL, and 20% is stored at Amazon warehouses. The Seller is in the process of changing suppliers for 2 SKUs to another US-based manufacturer for quicker order fulfillment.
The Seller spends around 10 hours per week managing inventory, checking listings and rankings, setting up campaigns, accounting, researching products, and connecting with influencers. A Philippines-based contractor handles social media scheduling and Amazon posts. The contractor is not currently aware of the sale but will likely continue with a Buyer.
According to the Seller, there are several other possible pathways for growth for potential Buyers, including improving PPC advertisements, re-launching certain products in the EU, and expanding the number of products across all marketplaces. There are already 2 more SKUs ordered that are ready to be launched in Q4.
*There may be some storage fees associated with the UK portion of the business that the Seller wasn't aware of at the listing date. More information will be provided to active Buyers.
*The Seller operates another business in a related niche, although the products are unrelated. More information will be provided to active Buyers.
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The Seller is offering 30 days of email support and 5 30-minute Skype/Zoom calls to ensure a smooth transition.
The Seller would like to focus on other projects.
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon FBA
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