Personal Care, Beauty
Personal Care, Beauty
Business Started
25th of August, 2019
(4 years 7 months old)
Assets Included in the Sale
- Amazon Seller Central account with 4 SKUs
- 4 domains with all site content/files
- 3 Trademarks (2 US, 1 China)
- Social media accounts (Facebook, Pinterest, Instagram)
- Contractor relationship
- Supplier contracts/relationships
- *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
- *There is a trademark currently pending. More information will be provided to active Buyers.
Listing Details
This listing is for an Amazon FBA business created in August 2019 in the personal care and beauty niches. The trademarked brand is registered with Amazon Brand Registry 2.0 and has 4 SKUs related to relaxation and wellness. Aside from two recently-launched SKUs, the SKUs have high average ratings and between 1,800 and 5,500 reviews, with one product awarded Amazon’s Choice. The business has experienced strong year-on-year growth and is primed for further growth by expanding the product range.
The business generates revenue from Amazon sales on the US, UK, and Germany marketplaces. The Seller uses 3 suppliers based in the US and 2 suppliers based in China. Two 3PL service providers forward inventory directly to Amazon warehouses in the US and the EU/UK. At the current time, 40% of inventory is stored with the manufacturer, 40% is stored with the 3PL, and 20% is stored at Amazon warehouses. The Seller is in the process of changing suppliers for 2 SKUs to another US-based manufacturer for quicker order fulfillment.
The Seller spends around 10 hours per week managing inventory, checking listings and rankings, setting up campaigns, accounting, researching products, and connecting with influencers. A Philippines-based contractor handles social media scheduling and Amazon posts. The contractor is not currently aware of the sale but will likely continue with a Buyer.
According to the Seller, there are several other possible pathways for growth for potential Buyers, including improving PPC advertisements, re-launching certain products in the EU, and expanding the number of products across all marketplaces. There are already 2 more SKUs ordered that are ready to be launched in Q4.
*There may be some storage fees associated with the UK portion of the business that the Seller wasn’t aware of at the listing date. More information will be provided to active Buyers.
*The Seller operates another business in a related niche, although the products are unrelated. More information will be provided to active Buyers.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
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Opportunities
- Scaling the PPC campaigns
- Re-launching products in the EU
- Building out website content
- Expanding the product line
Risks
- Amazon algorithm changes could cause traffic to fluctuate
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
Work & Skills Required
- Monitoring and managing inventory
- Monitoring listings and rankings
- Managing an independent contractor
- Setting up ad campaigns
- Monitoring financial accounts
- Researching and developing products
Seller Support Includes
The Seller is offering 30 days of email support and 5 30-minute Skype/Zoom calls to ensure a smooth transition.
Reason for Sale
The Seller would like to focus on other projects.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon FBA
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