Niche: Children

Listing Details

This listing is for an Amazon FBA business created in September 2017 in the children niche. Included with the Amazon Seller Central account are 5 products (8 SKUs) for children’s toys. The products are well-reviewed and the best-selling product has been awarded an Amazon Choice badge with a 4.5 out of 5 average rating across 700+ reviews. The business has shown solid year-on-year growth and has achieved net profit margins of ~39% over the last 12 months. The trademarked brand is part of Amazon Brand Registry 2.0 and requires minimal effort from the Seller to maintain.

Products are sold primarily in the US, with some additional sales in Mexico and Canada. The business uses four suppliers who are based in China. The vast majority of inventory is shipped directly from the supplier warehouses to Amazon via a logistics company. The business’s inventory limit for Amazon warehouses is currently ~2000-2500 total units.

The Seller spends three hours a week managing inventory and occasionally monitoring PPC campaigns. The Seller has identified several products that could be added to the brand. This is a growth opportunity for a Buyer to pursue, along with branching out to other platforms such as Shopify or Walmart, etc.

Apart from a small Facebook account, the business does not have an email list or any other social media accounts. Building out these channels offers a Buyer the opportunity to grow the business’s audience.

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