Niche: Music, Electronics, Equipment

Listing Details

This listing is for a two-site package Amazon Associates, display advertising, and affiliate business created in October 2017 in the music, equipment, and electronics niches. The WordPress sites offer product guides and information on audio gear. The business has experienced strong year on year growth and requires minimal effort to maintain thanks to well-written content that drives organic traffic.

In 2021, so far, the business generated revenue from Amazon Associates (~70%), Mediavine (~25%), and Skimlinks (~4%). The site generates traffic primarily through organic (90.98%), followed by direct (5.85%) and referral (1.73%). The country leading traffic is the US (44.08%) with the remaining traffic from the UK (11.71%) and CA (5.1%).

The Seller spends around one hour a week updating plugins. No new content has been added to the site in the past 9-10 months. The Seller has also built a relationship with a product company in the niche which helped them to generate backlinks as well as receiving backlinks organically.

The Seller has identified several potential pathways for growth for a Buyer, including further diversifying revenue streams, expanding into other affiliate and display advertising programs, targeting new keywords, and improving the conversion rates of existing content.

*The business received a penalty from Google in 2019 for EDU Scholarship backlinks. After removing them, the site was reindexed within 20 days. More information will be provided to active buyers.

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