Niche: Technology

Listing Details

This listing is for a SaaS and subscription business created in October 2003 in the technology niche. Built on WordPress, Ruby on Rails, GCP, and AWS, the business offers cloud-based development tools. The aged business has built up a solid customer base and has remained fairly stable, enduring industry changes over the last 18 years while staying profitable. The business requires minimal effort from the Seller to maintain.

The business currently has over 600 active subscribers across 4 subscription tiers. The average LTV of each customer is $1,093. The business also has two large enterprise customers. Basic Linux administrator skills are required to operate the business.

The primary sources of traffic are direct (51%), organic (35%), and referral (12%). The top three countries driving traffic are the US (35%), China (14%), and India (6%). The top three pages make up 53%, 10%, and 10% of the total traffic respectively.

The Seller spends around an hour on the business per week, overseeing the employees and managing technical support escalations. The business employs a technical support person and an administrator, both of whom work on a part-time basis. The technical support employee is willing to stay on and work with the Buyer for an hourly rate.

Growth opportunities for the Buyer include implementing better sales and marketing processes and niching down within the space. A Buyer could also consider building out the social media presence for the business and running more email campaigns to further leverage the substantial list of 100k+ subscribers.