Niche: Culinary

Listing Details

This listing is for a display advertising and digital product business created in September 2019 in the culinary niche. The WordPress site features recipes for a specific type of diet. Traffic is evenly spread throughout the site, with traffic and revenues remaining stable over the last 12 months. The business has built up a large social media following and requires minimal effort from the Seller to maintain.

The business earns the majority of its revenue through AdThrive display ads (97%) as well as digital product sales of an ebook (3%). Social is the primary traffic channel (46.89%), followed by organic search (27.03%), and direct (21.52). Traffic comes mainly from the US (80.64%), Canada (6.19%), and Indonesia (4.13%). The top 3 pages make up ~26% of the site’s total traffic.

The Seller spends 3 hours per week researching keywords and adding new content to the site. The content is outsourced and added sporadically throughout the month. Currently, the content is largely focused on one specific type of diet. Diversifying the content to include other diets is a growth opportunity a Buyer could consider.

The site has featured guest posts in the past, but no guest posting or link building has been done recently. A Buyer could expand the business by adding more backlinks and guest posts.

The business has a Pinterest account with ~60k followers that brings in 46% of the site’s traffic, as well as a Facebook page (~20k followers) and a Facebook group (60k members). These social media accounts are a good traffic source and help to generate a fair amount of email leads. The business has an email list with 7,000 subscribers.

*The business has a negligible amount of revenue from Amazon Associates, but this makes up less than 1% of overall revenue.