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Automotive, Survival & Security

#56092
For Sale
Verified

Automotive, Survival & Security

eCommerce
Listing Price $146,391
Monthly Multiple 25x
Pricing Periods 12 Months
Avg. Monthly Profit $5,856
Avg. Monthly Revenue $18,625
Profit Margin 31%

Business Started

5th of January, 2019
(3 years 11 months old)

Assets Included in the Sale

  • 3 Domains, all site content/files and 2 Shopify stores
  • Custom tooling and mold. Design patent pending in China
  • CAD files related to custom products
  • Branded iOS and Android app (2000+ members)
  • Email list (~15,000 subscribers)
  • Trademark (UK)
  • Social media pages and accounts (Facebook, Instagram, Youtube, TikTok)
  • SOPs
  • Supplier introductions
  • Employee/contractor contracts
  • Landing pages built on Unbounce
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an eCommerce business created in January 2019 in the survival & security niche. The Shopify store features four SKUs related to automobile security. This business has two UK trademarks, a strong net profit margin of 32% in 2021, ranks on page 1 of Google UK for relevant keywords, and requires minimal time from the Seller to maintain.

The top three traffic channels for this site are Facebook and Google paid advertising (71.98%), organic search (8.29%), and direct (6.45%). Traffic comes primarily from the UK (93.34), the US (3.99%), and Ireland (0.46%). This business has two suppliers from China that ship the products to a 3PL in the UK.

The Seller set up the business to solve a problem that they and many people have experienced. A custom-designed, ODM product was created and has a design patent pending in China. The business employed an engineer to design the product and the business also owns the tooling and molds in China. This gives room for expansion by creating additional, unique products and selling on marketplaces such as Amazon.

Another complementary product has been designed by an engineer and 200 are waiting to be made in China.

Included with the product are stickers that can be placed on vehicles. The Seller estimates that these are displayed on 10K+ vehicles in the UK. The brand has also been featured in magazines which the Seller would be able to disclose to interested Buyers.

The Seller spends an average of 1 hour per week ordering inventory. There is one VA that handles customer support questions and an agency that manages the ad campaigns for this business.

This business comes with three domains along with a high-converting landing page built on Unbounce. There is an email list with ~15,000 members and a branded Android and iOS app with ~2000 members.

Growth opportunities for this business include selling in physical locations in the UK, as well as expanding to other online marketplaces in the US and in Europe, such as France and Germany. Another growth opportunity is focusing on increasing product upsells to increase average order value. Lastly, there is potential to improve the app and further monetize the member base.

*One of the SKUs has been out of stock for five months due to Seller oversight and is estimated to be back in stock in October 2021.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Selling in physical locations in the UK
  • Expanding to online marketplaces in Europe & US
  • Increasing product upsells to increase average order value
  • Improving the app and further monetizing the member base
Risks
  • An increase in ad pricing could make the ads unprofitable.
  • Product shipping or manufacturing times or cost could change depending on your freight forwarder or supplier.
Work & Skills Required
  • Ordering inventory
Seller Support Includes

The Seller is willing to offer 30 days of email support to ensure a smooth transition for the Buyer.

Reason for Sale

The current owner is selling this business due to starting a family and having another full-time business that they run. This means they have not been able to give this business even nearly the amount of time it needs to grow

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .co, .com

Platform: Shopify

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