Niche: Children

Listing Details

This listing is for an Amazon FBA business created in November 2015 in the children’s niche. The included Amazon Seller Central account features 5 SKUs (and 28 inactive SKUs) for two brands selling products related to children’s hobbies and toys. The business includes three trademarks and is part of Amazon’s Brand Registry 2.0. The Seller has included two exact match Shopify storefronts for both brands and six additional domains. No employees exist for the business and the Seller currently spends around 10 hours per week maintaining the business.

This business primarily generates revenue from Amazon FBA (99%) with a small amount of income produced from the Shopify storefronts (<1%). The majority of sales for this business stem from the US and CA marketplaces respectively.

The primary source of traffic to the listings for this business includes Amazon PPC campaigns when a product is launched to help gain ranking and reviews at the start. The Seller will use Amazon's Seller Tools API to request reviews after an initial launch and focus on building listings with specific keywords targeted to maintain rankings organically. All ranking techniques used by the Seller have been Amazon TOS compliant and the products have a solid running history of sales and positive reviews.

The suppliers for both brands' lines of products are located in Vietnam and China. The Seller ships inventory via sea freight to be stored in one of two warehouses located in the US and Canada. The Seller works directly with these 3PL warehouse providers to manage overseas orders and any shipping issues or delays prior to forwarding inventory to Amazon's fulfillment centers.

Growth potential according to the Seller includes expanding the product line to international marketplaces such as Europe, Australia, and Japan. Other opportunities include expanding marketing campaigns off Amazon and growing the eCommerce sales channels to include wholesale providers such as Walmart. Other growth levers for this business include expanding the product line within sub-niches and producing bundle packs for popular items that are usually purchased together.

This business includes a large email list for both brands (9,200 contacts for the primary brand and 1,100 for the other) with both lists stored in Klaviyo. These email lists have been growing steadily through the use of the Wheelio app to potentially win a free gift. The email lists have not been used to send any marketing material serving as a great opportunity for the Buyer to consider monetizing and growing further.

Social media accounts on Facebook and Pinterest for both brands, though none of which are important in terms of generating a large amount of traffic to the listings or Shopify storefronts. Growing and optimizing the social media profiles for this business serves as another growth opportunity for the Buyer to explore further.

*The business was impacted by stock shortages due to the global pandemic in 2020 and early 2021. These issues have since been resolved and more information can be provided to active Buyers.

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