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Children

#56071
For Sale
Verified

Children

Amazon FBA
Listing Price $2,322,385
Monthly Multiple 57x
Pricing Periods 9 Months
SKUs 5
Brand Registry Yes
Avg. Monthly Profit $40,744
Avg. Monthly Revenue $188,292
Profit Margin 22%

Business Started

5th of November, 2015
(7 years 3 months old)

Assets Included in the Sale

  • Amazon Seller Central account - 5 SKUs (28 inactive SKUs also included)
  • 3 Trademarks (Main US brand trademarked, two additional trademarks pending)
  • 2 Shopify storefronts and all sites content/files
  • 6 Additional domain
  • Email list (10,300 subscribers stored in Klaviyo for both brands)
  • Social media accounts for both brands (Facebook and Instagram)
  • Supplier contracts/relationships
  • SOPs
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers
Listing Details

This listing is for an Amazon FBA business created in November 2015 in the children's niche. The included Amazon Seller Central account features 5 SKUs (and 28 inactive SKUs) for two brands selling products related to children's hobbies and toys. The business includes three trademarks and is part of Amazon's Brand Registry 2.0. The Seller has included two exact match Shopify storefronts for both brands and six additional domains. No employees exist for the business and the Seller currently spends around 10 hours per week maintaining the business.

This business primarily generates revenue from Amazon FBA (99%) with a small amount of income produced from the Shopify storefronts (<1%). The majority of sales for this business stem from the US and CA marketplaces respectively.

The primary source of traffic to the listings for this business includes Amazon PPC campaigns when a product is launched to help gain ranking and reviews at the start. The Seller will use Amazon's Seller Tools API to request reviews after an initial launch and focus on building listings with specific keywords targeted to maintain rankings organically. All ranking techniques used by the Seller have been Amazon TOS compliant and the products have a solid running history of sales and positive reviews.

The suppliers for both brands' lines of products are located in Vietnam and China. The Seller ships inventory via sea freight to be stored in one of two warehouses located in the US and Canada. The Seller works directly with these 3PL warehouse providers to manage overseas orders and any shipping issues or delays prior to forwarding inventory to Amazon's fulfillment centers.

Growth potential according to the Seller includes expanding the product line to international marketplaces such as Europe, Australia, and Japan. Other opportunities include expanding marketing campaigns off Amazon and growing the eCommerce sales channels to include wholesale providers such as Walmart. Other growth levers for this business include expanding the product line within sub-niches and producing bundle packs for popular items that are usually purchased together.

This business includes a large email list for both brands (9,200 contacts for the primary brand and 1,100 for the other) with both lists stored in Klaviyo. These email lists have been growing steadily through the use of the Wheelio app to potentially win a free gift. The email lists have not been used to send any marketing material serving as a great opportunity for the Buyer to consider monetizing and growing further.

Social media accounts on Facebook and Pinterest for both brands, though none of which are important in terms of generating a large amount of traffic to the listings or Shopify storefronts. Growing and optimizing the social media profiles for this business serves as another growth opportunity for the Buyer to explore further.

*The business was impacted by stock shortages due to the global pandemic in 2020 and early 2021. These issues have since been resolved and more information can be provided to active Buyers.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding into other international markets like Europe and Japan
  • Growing sales channels outside of Amazon
  • Launching new product gift packs
  • Expanding the product line within sub-niches for each brand
Risks
  • Amazon ads can grow stale and may need to revitalize the campaigns with new creatives
  • Product shipping or manufacturing times or cost could change depending on your freight forwarder or supplier
Work & Skills Required
  • Monitor inventory levels and sending replenishment orders
  • Communicating with suppliers
  • Overseeing shipping logistics
  • Monitoring PPC ad campaigns
  • Customer service management using Freshdesk
  • Bookkeeping and tracking financials
Seller Support Includes

The Seller is willing to offer 60 days of email support and three Skype calls (up to one hour each) to help ease the transition of the business to the new owner.

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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