Niche: Health & Fitness

Listing Details

This listing is for an Amazon Associates and affiliate business created in May 2019 in the health & fitness niche. The WordPress site features reviews on a wide variety of nutritional and personal care products. The business benefits from being in a niche with growing popularity, and the site has good traffic diversity. Minimal effort is required for the Seller to maintain the business.

The business earns revenue through Amazon Associates (51%) and affiliate (49%). Organic Search results drive most of the site’s traffic (94.21%), followed by direct (4.34%) and referral (1.15%). The majority of traffic comes from the UK (90.8%), followed by the US (1.54%), and Ireland (1.03%). The top 3 traffic pages generate 13.96%, 10.26%, and 8.12% of the site’s total traffic respectively.

The Seller spends an average of 2 hours per week on the business responding to comments, checking analytics data, reviewing products, and producing articles. The Seller writes most of the site’s content, though they do occasionally purchase articles from an external content company.

The business has a Facebook and Twitter account with a total of ~600 followers. The business does not have an email list. This presents a Buyer with the opportunity to increase audience engagement by creating a monetized email list and growing the social media accounts.

The site currently only reviews products sold in the UK. A Buyer could expand these reviews to include international audiences. A buyer could also test new affiliate programs to diversify revenue streams.

*The site's traffic has been impacted by a Google update. More details can be provided to active Buyers.

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