Niche: Hobbies, Art, Lifestyle

Listing Details

This listing is for a display advertising business created in February 2019 in the hobbies, arts & crafts, and lifestyle niches. The WordPress site features listicle content, recommendations, and digital products for a range of home-based hobbies and activities. The site has a strong organic backlink profile and a DR of 37. Traffic across the site is well-diversified, with the top page getting only 8% of the total site traffic.

All revenue is generated through AdThrive display advertising. The top three traffic channels for the site include social media (58.34%), organic search (28.53%), and direct (12.78%). The top three countries generating the most traffic are the US (48.83%), CA (4.76%), and UK (4.16%) audiences respectively.

Content is uploaded 2-3 times per week, all created by freelancers. There is a current backlog of content that the Seller will be providing to the Buyer. The Seller spends around 12 hours per week doing keyword research, content curation and formatting, SEO optimization, creating Pinterest graphics, and scheduling pins.

There is a Pinterest account with 290,000 followers, which is a significant source of traffic. All the images have been formatted on the site following all necessary Pinterest SEO best practices with regards to the data pin description and claimed website for automatic metadata. There have been over 5.5M repins from the Pinterest account. There is also an email list with 2,100 subscribers included in the sale. Growing and monetizing this list could be a growth opportunity for a Buyer to consider.

As for the site, all of the images are sized uniformly while being automatically compressed to help with overall site speed. A CDN has been used from the beginning along with WP rocket caching to help lower the site loading times.

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