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Hobbies, Art, Lifestyle

#55887
For Sale
Verified

Hobbies, Art, Lifestyle

Display Advertising
Listing Price $151,367
Monthly Multiple 30x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $5,046
Avg. Monthly Revenue $5,340
Profit Margin %

Business Started

20th of February, 2019
(3 years 9 months old)

Assets Included in the Sale

  • Domain with site and content/files
  • Social media profiles (Pinterest, WeHeartIt, Tumblr, Instagram and Facebook)
  • Printable files and assets
  • Pinterest templates
  • Unpublished content (6 months worth, posting 3 times a week)
  • Email list (2,100 subscribers)
Listing Details

This listing is for a display advertising business created in February 2019 in the hobbies, arts & crafts, and lifestyle niches. The WordPress site features listicle content, recommendations, and digital products for a range of home-based hobbies and activities. The site has a strong organic backlink profile and a DR of 37. Traffic across the site is well-diversified, with the top page getting only 8% of the total site traffic.

All revenue is generated through AdThrive display advertising. The top three traffic channels for the site include social media (58.34%), organic search (28.53%), and direct (12.78%). The top three countries generating the most traffic are the US (48.83%), CA (4.76%), and UK (4.16%) audiences respectively.

Content is uploaded 2-3 times per week, all created by freelancers. There is a current backlog of content that the Seller will be providing to the Buyer. The Seller spends around 12 hours per week doing keyword research, content curation and formatting, SEO optimization, creating Pinterest graphics, and scheduling pins.

There is a Pinterest account with 290,000 followers, which is a significant source of traffic. All the images have been formatted on the site following all necessary Pinterest SEO best practices with regards to the data pin description and claimed website for automatic metadata. There have been over 5.5M repins from the Pinterest account. There is also an email list with 2,100 subscribers included in the sale. Growing and monetizing this list could be a growth opportunity for a Buyer to consider.

As for the site, all of the images are sized uniformly while being automatically compressed to help with overall site speed. A CDN has been used from the beginning along with WP rocket caching to help lower the site loading times.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
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  • Submit a unique offer on the listing
What would you offer for this listing?

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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
Opportunities
  • Adding affiliate links
  • Growing and monetizing the email list
  • Repurposing content on social media
  • Creating additional site content
Risks
  • Pinterest could change their organic algorithm leading to less traffic exposure.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Formatting and curating site content
  • Creating Pinterest graphics
  • Scheduling social media posts
  • Performing keyword research
Seller Support Includes

The Seller is offering 30 days of email support and Skype calls.

Reason for Sale

The Seller wants to use the capital for other projects.

Other Information

Work Required Per Week: 12 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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