Niche: Finance, Employment

Listing Details

This listing is for a subscription and info product business created in January 2018 in the finance and employment niches. The WordPress site features educational courses aimed at accounting professionals. The high-quality courses carry the unique benefit of qualifying for CPE (Continuous Professional Education) credits. The site has a strong organic backlink profile and a modern, easy-to-use design. The business has achieved strong recurring revenue over the last 24 months and requires minimal effort from the Seller to maintain.

The business earns its revenue through course subscriptions on their website (59%) and on Udemy (41%). The site generates traffic primarily through organic search (83.55%), followed by direct (12.97%) and referral (2%). The majority of traffic comes from the US (50.32%) with the remaining traffic coming from India (13.90%) and Canada (6.29%). The top 3 pages generate ~25% of the site’s total traffic. There are currently 122 active subscribers and 15 new subscribers.

The Seller updates plugins and conducts site maintenance on a monthly basis as well as spending one hour per week answering customer emails. The site operates on WordPress so no programming experience is needed.

The existing content on the site has not been updated in some time. A Buyer could consider adding fresh content and creating new courses in order to increase revenue. A Buyer could also diversify revenue through affiliate marketing.

The business has an email list with 5,342 subscribers. The business gains many customers through word of mouth as well as through a free introductory course. All link building for the site has been organic. Growing an audience through paid ads and building out the businesses existing social media presence could serve as growth opportunities for a Buyer.