Niche: Outdoors

Listing Details

This listing is for an Amazon Associates and affiliate business created in August 2019 in the outdoor niche. The WordPress site features informational guides and product reviews of various outdoor equipment. The business has experienced a recent increase in traffic and revenue, the site has high levels of organic traffic, and requires minimal work from the seller to maintain.

The business generates revenue from Amazon Associates (59%) and Avantlink affiliate (41%) commissions. The top three traffic channels for the site include organic search (94.28%), direct (4.99%), and referral (0.42%). The top three countries generating the most traffic are the US (78.32%), CA (6.62%), and UK (5.88%) audiences respectively.

Around 8 pieces of content are published every month, all created by freelancers. The business’s only employee is a content manager that manages the site and won’t be continuing with the Buyer. Their tasks include brief creation, editing, and publishing content. The Seller spends around 5 hours per week managing the content manager, replying to emails, and monitoring analytics.

The social media accounts aren’t currently important with regards to traffic, which could be an opportunity for the Buyer to build into a new traffic source. There is the growth potential for prospective Buyers to improve upon link building and utilize already-reserved social media platforms. The Buyer may wish to consider adding display advertising to create another monetization stream.

*The site was hit by the recent Google algorithm update but has since recovered.

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