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Health & Fitness, News & Education

For Sale

Health & Fitness, News & Education

Amazon FBA
Listing Price $1,380,734
Monthly Multiple 59x
Pricing Periods 12 Months
SKUs 48
Brand Registry Yes
Avg. Monthly Profit $23,402
Avg. Monthly Revenue $66,426
Profit Margin 35%

Business Started

5th of February, 2017
(6 years 1 month old)

Assets Included in the Sale

  • Amazon Seller Central account - 48 SKUs
  • 2 Trademarked brands
  • Email list (597 subscribers stored on Gsheet)
  • Etsy account
  • Social media accounts (Facebook, Instagram, Pinterest)
  • Employee contacts
  • Supplier contacts
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details

This listing is for a two-brand Amazon FBA business created in February 2017, mainly in the fitness and education niche. The included Amazon Seller Central account features 48 SKUs for visual educational products related to a variety of subjects. The business sells in the US, Canada, and UK marketplaces, and is registered with Amazon's Brand Registry 2.0. The Seller spends minimal time maintaining the business with the assistance of one US-based employee.

This business primarily generates income through Amazon FBA (99.8%), and eCommerce (0.2%) sales through wholesale accounts. The majority of revenue is generated from the US (85%) marketplace, with the rest of the revenue coming from the CA (9%) and UK (6%) marketplaces.

The business has three associated manufacturers: two are located in China and one in the USA. The USA-based manufacturer produces the majority of products (80%) and stores them free of charge until the Seller is ready to send the inventory to the Amazon fulfillment center. For products made in China, the Seller will ship as many as possible—usually no more than 3 months’ worth—directly to Amazon warehouses. Any additional inventory is sent to the employee's warehouse in North Carolina—the employee acts as a 3PL and sends inventory to Amazon warehouses as needed.

The Seller spends the majority of their time tracking finances, researching and sourcing new products to launch, optimizing advertising campaigns, and communicating with stakeholders. The employee's primary roles with the business include customer service, social media management, website and listing updates, PPC advertising management, inventory and shipping management, product sourcing, and quality assurance for product designs. Every six months the Seller will outsource 6-12 blog articles to be published on the sites to help with keyword SEO.

There are SOPs for all business processes that will be provided to the new owner.

The Seller states that the main growth opportunities for this business include launching 12 new products that are currently in the pipeline and expanding into other international Amazon markets. Other growth avenues for a Buyer to consider include branching out to Walmart, Target, and other wholesale channels, optimizing the social media accounts, and selling on other eCommerce platforms.

Included in the sale is an email list with 597 subscribers. This list is solely used for the promotion of new products at this time. Growing and further monetizing the email list with optimized campaigns serves as another growth opportunity for the Buyer to consider.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
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6 Months
12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding to the product line
  • Optimizing PPC campaigns
  • Expanding to other international markets
  • Branching out to selling on Walmart and Target
  • Amazon ads can grow stale and may need to revitalize the campaigns with new creatives
  • Product shipping or manufacturing times or cost could change depending on your freight forwarder or supplier
Work & Skills Required
  • Tracking financials
  • Research and sourcing new products
  • Monitoring PPC ad campaigns
  • Overseeing outsourced workers
Seller Support Includes

The Seller is willing to provide 60 days of email support and eight 1-hour calls during the first 30 days to help ease the transition of the business to the new owner

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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