Niche: Health & Fitness, News & Education

Listing Details

This listing is for a two-brand Amazon FBA business created in February 2017, mainly in the fitness and education niche. The included Amazon Seller Central account features 48 SKUs for visual educational products related to a variety of subjects. The business sells in the US, Canada, and UK marketplaces, and is registered with Amazon’s Brand Registry 2.0. The Seller spends minimal time maintaining the business with the assistance of one US-based employee.

This business primarily generates income through Amazon FBA (99.8%), and eCommerce (0.2%) sales through wholesale accounts. The majority of revenue is generated from the US (85%) marketplace, with the rest of the revenue coming from the CA (9%) and UK (6%) marketplaces.

The business has three associated manufacturers: two are located in China and one in the USA. The USA-based manufacturer produces the majority of products (80%) and stores them free of charge until the Seller is ready to send the inventory to the Amazon fulfillment center. For products made in China, the Seller will ship as many as possible—usually no more than 3 months’ worth—directly to Amazon warehouses. Any additional inventory is sent to the employee’s warehouse in North Carolina—the employee acts as a 3PL and sends inventory to Amazon warehouses as needed.

The Seller spends the majority of their time tracking finances, researching and sourcing new products to launch, optimizing advertising campaigns, and communicating with stakeholders. The employee’s primary roles with the business include customer service, social media management, website and listing updates, PPC advertising management, inventory and shipping management, product sourcing, and quality assurance for product designs. Every six months the Seller will outsource 6-12 blog articles to be published on the sites to help with keyword SEO.

There are SOPs for all business processes that will be provided to the new owner.

The Seller states that the main growth opportunities for this business include launching 12 new products that are currently in the pipeline and expanding into other international Amazon markets. Other growth avenues for a Buyer to consider include branching out to Walmart, Target, and other wholesale channels, optimizing the social media accounts, and selling on other eCommerce platforms.

Included in the sale is an email list with 597 subscribers. This list is solely used for the promotion of new products at this time. Growing and further monetizing the email list with optimized campaigns serves as another growth opportunity for the Buyer to consider.

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