Niche: Outdoors

Listing Details

This listing is for a DropShipping business created in June 2019 in the outdoors niche. The Shopify store features high-end products related to a popular outdoor activity and has an average order value of $2,000. The business has experienced steady growth over the past 12 months and requires minimal effort from the Seller to maintain.

The Seller orders from six suppliers, all based in the U.S. One has a warehouse in Texas and Pennsylvania, one has warehouses in Michigan, South Carolina, and Massachusetts, six suppliers are based in California, one supplier is in Tennessee, one supplier is in New York, and one supplier is in Utah. The business has an agreement with another supplier in California, but their items haven’t been listed on the site yet. Customer orders are fulfilled by the suppliers.

The top three traffic channels for the site are paid search (69.86%), organic search (11.4%), and direct (7.19%). The countries with the leading traffic sources are the U.S. (93.33%), CA (2.46%), and the UK (0.64%). The top three pages account for less than 18% of the site’s total traffic.

The Seller spends around ten hours on the business, managing three employees, booking freight shipments for manufacturers, paying invoices that aren’t automatically paid on the company’s cards, and managing future projects. Between the three employees, they handle customer service and sales, site maintenance, graphics design, ordering processing, and fulfillment. The employees aren’t aware of the sale but the Seller believes they would be willing to continue working with the Buyer.

A marketing agency has handled all PPC campaigns and retargeting on Bing and Google since Spring 2021.

No content has been added to the site’s blog, which presents an attractive growth opportunity for the Buyer to build the site’s SEO and increase organic traffic.

The business’ email list has over 7,500 subscribers but isn’t currently monetized, which is a potential growth lever for the Buyer. Adding video reviews could turn social media into a traffic driver also isn’t an important traffic driver due to the small amount of competition in the niche.

Other opportunities include diversifying the number of manufacturers, expanding the product range, and carrying out CRO work on the site.

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