Niche: Automotive, Outdoors

Listing Details

This listing is for an Amazon Associates and display advertising business created in March 2018 in the automotive and outdoor niches. The WordPress site features product review content for items used in a specific outdoor niche. The website includes an even spread of traffic for the top three pages and a growing YouTube channel that contributes to some of the Amazon earnings. The site has established a DR35 with an organic backlink profile. Minimal effort is required to maintain the business at this time.

This business primarily earns revenue from Amazon Associates (79%), and display advertising (21%) income using the Ezoic ad network. The top three traffic channels for this business include organic search (75.2%), social media (17.06%), and direct (6.2%) signals. The top three countries in terms of generating the most traffic to the site include the US (88.38%), CA (8.32%), and AU (0.59%) audiences respectively.

Currently, the Sellers spend a majority of their time making sure products in the articles are in stock, monitoring site-wide improvements such as optimizing site speed, UX, and other on-page optimizations. The Sellers have outsourced the creation and uploading of the YouTube videos, publishing around 3-5 new videos per month. The Seller has a personal team of VAs for this process, and they will not continue with the business. The Seller has agreed to share SOPs for this process should the new owner wish to continue growing the YouTube channel. All of the site’s blog content was written by freelancers and content agencies. These contacts will be provided to the new owner should they wish to continue using the same writers for future blog content.

The website features a DR35 with an organic backlink profile. The Sellers have not spent any time on building the backlink profile for this site serving as a growth opportunity for the Buyer to explore.

Additional growth opportunities according to the Seller include optimizing the Pinterest account which currently drives around 15% of the traffic and publishing more video content to the YouTube Channel. The Youtube channel is fast approaching the 1k subscriber mark offering the new owner the option to apply for the ad program. Other growth opportunities include updating the review content to recover from a recent Google update and growing a Facebook group or forum within the niche.

The business includes social media accounts for Pinterest, Facebook, Youtube, and Twitter. Pinterest is the biggest driver in terms of revenue and traffic to the site, and posting to this platform more often offers a growth lever for the Buyer to consider. This business does not have an email list yet, serving as another growth opportunity for the Buyer to consider. More information will be provided to active Buyers.

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