Niche: Occasions & Gifts

Listing Details

This listing is for a display advertising and affiliate business created in May 2015 in the occasions & gifts niche. The WordPress site features articles around unique gifts and extraordinary inventions. This is a well-established brand with a domain of 6+ years and a large social media following of over 2 million across multiple channels. The site requires minimal work from the Seller to maintain.

The business earns through AdSense display advertising (62%) and affiliate (38%). The top three traffic channels for this site are organic search (56.92%), social (28.55%), direct (12.87%). The top three countries that drive this traffic are the US (57.22%), GB (9.68%), CA (6.28%). There is a very good spread of traffic amongst this site’s top three traffic pages, which receive 1.52%, 1.44%, and 1.41% of the total site traffic respectively.

The Seller typically adds one large, quality piece of content to the blog per month, although they used to do a lot more.
They used to write the articles but now a high-quality writer produces the content.

Associated with the business are two freelance Social Media Managers based in the Philippines and both are willing to stay with the business post-sale. There is also a video creator who produces accompanying videos for articles.

The brand has large social media followings of 1.9M+ on Facebook, 100K+ on Pinterest, 90K+ on Instagram, 6.7K+ on YouTube, and smaller followings on Twitter and Tumblr. It also has an email list of 8K+ subscribers, offering multiple large audiences to further grow and monetize.

The Seller also has a Google Drive with 200+ videos of branded content. These could be posted on social profiles or YouTube to help grow the brand further.

*Although this business does not earn from the Amazon Associates program, the Seller was penalized for violating Amazon’s terms of service several years ago by directing paid traffic to Amazon affiliate links associated with this site. According to the Seller, it was a simple mistake where they accidentally boosted a post on Facebook that had an affiliate link instead of the URL to the product review page.