Niche: Legal, Information

Listing Details

This listing is for an affiliate, display advertising, and digital product business created in March 2018 in the legal and information niches. The PHP and Laravel site is a tool used for motor-related issues. The business has experienced consistently high traffic which has grown in recent months. Revenue is well-diversified across different streams, with recurring income generated from customers who are subscribed to a third-party affiliate program. Minimal effort is required to maintain the business.

The business earns from affiliate commissions (97%), Google AdSense (2%), and a digital product (1%). The top 3 traffic channels are organic search (86.96%), direct (9.27%), and social (2.06%). The traffic comes from the following countries: the US (94.4%), CA (1.18%), and the UK (0.56%).

Running the business is largely hands-off. Monthly tasks including monitoring analytics, maintaining the site, reviewing comments, images, and videos, and checking in with a freelance site administrator. The site's platform is custom-written, while programming and content creation was outsourced.

Last year, the Seller published a couple of press releases through Fiverr, but outside of this, no other linkbuilding has been done, which is a growth opportunity for the Buyer.

While content isn't generated regularly, the Buyer may wish to create informational content related to the niche. Partnering with insurance companies and automobile companies may open up an opportunity for more revenue. The business used to have its own subscription plans which are now discontinued, but the Buyer may wish to sell some data on a product basis. Applying for other affiliate programs can improve the business's defensibility as well as potentially increase revenue. As the business is a tool rather than a content site, the right Buyer may wish to transition the business into a SaaS tool.

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