Niche: Lifestyle

Listing Details

This listing is for an eCommerce business created in June 2020 in the lifestyle niche. The included Shopify store sells products related to politics. The business is largely automated thanks to outsourced help, which means minimal effort is required from the Seller to maintain the business.

Most of the inventory is stored and prepared by a 3PL. Some inventory is stored at the Seller’s home. The Seller estimates that 85% of inventory is in a 3PL and the remaining inventory is stored at their home. Some SKUs are print-on-demand and are fulfilled by Printful.

The Seller spends on average four hours per week ensuring all systems and the team are running smoothly. The Seller responds to questions from the team, optimizes keywords, and reviews the inventory reports for re-ordering as needed. The team consists of a VA who runs Facebook ads for the Shopify store and a VA who provides customer support and runs inventory reports. The 3PL receives and fulfills all Shopify orders.

This business comes with a customer email list of over 3,300 emails and a Facebook page with over 6,000 followers. With no recent activity, this could provide an untapped growth opportunity for a Buyer willing to leverage email and social media marketing to drive traffic. There is also a Pinterest account, but the page is not currently a significant driver of traffic.

Other growth opportunities include more sophisticated re-targeting on Facebook, and making the included Amazon store profitable due to its brand strength and high product ratings.

*The Amazon store is included as an asset in this sale to comply with the non-compete clause of the Seller agreement, but it has been removed from the P&L because it was not profitable within the pricing period.

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