Niche: Culinary

Listing Details

An Amazon Associates, display advertising, and sponsored guest posts business created in May 2018 in the culinary niche. The WordPress site features buying guides and product reviews for a common kitchen cooking utensil. The business has experienced recent growth in traffic which is well-diversified. Minimal effort is required from the Seller to maintain the business.

The business earns from Amazon Associates (87%), Ezoic revenue (8%), and sponsored guest posts (5%). Organic search is the primary traffic channel (91.56), followed by direct (8.03), and referral (0.33). These come from the US (65.25), the UK (7.94), and CA (7.45). The top 3 pages make up less than 22% of the site’s total views.

Content is added to the site in bulk on a monthly basis and is created by two outsourced writers. The Seller’s weekly tasks include editing and publishing articles, building new links, and optimizing the site. The writers are open to working with the Buyer.

Backlinks are built from the Seller’s PBN and from guest posts, as well as two 301 redirects. The Seller spent money two months building HARO links which have generated two backlinks so far.

There is still room for growth by targeting informational keywords, as well as adding more content in a shoulder niche. The Pinterest account could be built up into another traffic driver. Growing and monetizing an email list is a potential revenue stream for the Buyer.

*In October 2020, the site received an algorithmic penalty because of a 301 redirect. After removing certain internal links, the affected keywords and rankings returned to normal.

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