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Personal Care

For Sale

Personal Care

Amazon FBAeCommerce
Listing Price $1,249,663
Monthly Multiple 49x
Pricing Periods 12 Months
SKUs 4
Brand Registry Yes
Avg. Monthly Profit $25,503
Avg. Monthly Revenue $93,821
Profit Margin 27%

Business Started

1st of January, 2015
(8 years 2 months old)

Assets Included in the Sale

  • Amazon Seller Central account (4 SKUs)
  • Email list (2,518 subscribers on ActiveCampaign)
  • US Trademark
  • Social Media Accounts (Facebook, Instagram, Twitter)
  • SOPs
  • Supplier Contracts/Relationship
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an Amazon FBA and eCommerce business created in January 2015 in the personal care niche. Included with the Amazon Seller Central account are 4 SKUs. The trademarked business is part of Amazon Brand Registry 2.0 and uses US-based manufacturers. The brand has been featured in popular publications such as BuzzFeed, Cosmo, Elle, Allure, and Shape, which is reflected in the top-selling SKU with a 4.5-star average rating with over 7.8K reviews that has 30-day terms with manufacturers and free product insurance. There are over 600 repeat customers via Amazon Subscribe and Save Subscriptions. Minimal effort is required from the Seller to maintain the business.

Most of the business's revenue is generated from Amazon FBA sales (97.5%), with some sales coming from other eCommerce channels (2.5%). Sales mainly come from the Amazon US marketplace. Inventory is sent to Amazon FBA warehouses, with excess stock held at a 3PL warehouse and drip-fed to fulfillment centers when needed.

Daily tasks include liaising with manufacturers, designing shipping labels or bespoke packaging, managing inventory levels, and responding to customer inquiries; this takes around 8 hours per week. No employees are associated with the business.

The business's social media accounts aren't important in terms of traffic, which presents a growth opportunity by building up a following to become traffic drivers outside of Amazon. Developing the eCommerce stores could increase revenue and improve the brand's defensibility. On Amazon, the Buyer could expand to international marketplaces to increase the brand's reach. One of the SKUs might have the potential to become as popular as the current best-seller; more information can be provided to active buyers.

Gross Revenue
Net Profit
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12 Months
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Site Traffic
Page Views
Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Increasing marketing and awareness of one specific SKU
  • Increasing the number of Subscribe and Save customers
  • Growing and monetizing the email list
  • Building a following on social media
  • Expanding to international Amazon marketplaces
  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
Work & Skills Required
  • Responding to customer inquiries
  • Managing inventory levels
  • Liaising with manufacturers
  • Designing shipping labels/packaging
Seller Support Includes

The Seller is willing to provide 30 days of email support and 2 Skype calls to ensure a smooth transition.

Reason for Sale

The Seller would like to raise capital to invest in other business opportunities.

Other Information

Work Required Per Week: 8 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Shopify

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