Niche: Occasions & Gifts

Listing Details

This listing is for an Amazon FBA and eCommerce business created in September 2018 in the occasions & gifts niche. The included Amazon Seller Central account features 21 SKUs (16 active SKUs) for items related to special occasions, events, and holidays. The trademarked brand is part of Amazon Brand Registry 2.0 and features novelty items that also sell on Etsy and Walmart to diversify the business's revenue streams. Thanks to several vendors helping with operations such as PPC, supply chain management, sourcing, graphic design, and photography, minimal effort is required to maintain the business at this time.

This business primarily generates revenue from Amazon FBA (96%), and eCommerce (4%) using the Etsy and Walmart platforms. The Seller has one main supplier located in China where products are manufactured before being shipped via sea freight to a 3PL located in California, where inventory is then drip-fed into Amazon's warehouses when needed. A small amount of inventory is also stored at another 3PL for Walmart orders. The Seller has used a manufacturer located in Ohio for emergency orders but has recently stopped working with them based on the cost in both production and packaging options they offer.

There are no employees currently on the payroll for this business. The Seller spends the majority of their time conducting weekly SKU analysis, weekly cash flow forecasting, and reviewing inventory forecast, and ordering recommendations from their supply chain team. Any non-Amazon advertising adjustments will also be handled by the Seller. Outsourced vendors are used to help with daily operations of the business include supply chain management and a PPC advertising agency, along with all product development tasks such as graphic design and photography.

Opportunities for growth according to the Seller include expanding the product line to target sub-niches, utilizing new product dimensions, and branching into new event and occasion categories. Other growth levers for this business include building and monetizing an email list and growing the off-Amazon sales channels.

The business includes social media accounts for Facebook, Instagram, and Pinterest, though none of them have been optimized to their full potential. The Seller has not created an email list for this brand as well, serving as another growth opportunity for the Buyer to consider. More information will be provided to active Buyers.

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