Children
Children
Business Started
1st of July, 2017
(5 years 8 months old)
Assets Included in the Sale
- Amazon Seller Central account with 77 SKUs
- Domain with all site content/files (Shopify storefront)
- Etsy account
- Trademark
- Social media accounts (Facebook, Instagram, Pinterest)
- Supplier contracts/relationships
- Sourcing agent introduction
- *Inventory is not normally included in the list price, further details can be provided to active buyers.
- *The process for transferring an account is fairly straightforward and we have successfully transferred Etsy accounts without issue. However, transferring an Etsy account is a ToS violation and the buyer will have to accept responsibility if any issues arise.
- *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible
Listing Details
This listing is for an Amazon FBA business created in July 2017 in the children niche. The included Seller Central account has 77 SKUs related to products for children and babies. The trademarked brand is part of Amazon Brand Registry and there are excellent reviews across all products. The business has experienced strong year-on-year growth and requires minimal effort to maintain.
The business currently earns revenue through Amazon FBA in the US, CA, and the UK, and the Seller is authorized to list on the DE marketplace. Also included in the sale and generating minor revenue are Etsy (~3%) and Shopify (<1%) stores, although neither has been included in the valuation. Developing these sales channels could represent a potential avenue for growth for a Buyer.
The Seller uses a sourcing agent in China for all products. Inventory is forwarded to a 3PL, which processes all products and sends them to Amazon warehouses via UPS. The Seller currently has 3-4 months of inventory on hand for the US and 1-2 months of inventory for the UK. The CA has not had inventory for 2 months, but the Seller states that they expect to send 1-2 months of inventory to CA in the next few weeks.
The Seller spends on average 5 hours per week on research and development, managing inventory, speaking with the supplier, and conducting bi-weekly meetings with the PPC manager.
Included in the sale are 13 new SKUs for a Buyer to launch. The Seller has been working with the supplier on variations to existing products, which will be shared with a Buyer. The Seller also states that they have been trying to get packaging sizes down for the best-selling product to lower the fulfillment fee by one tier, which could represent an immediate increase in revenue for a Buyer. Another potential avenue of growth mentioned by the Seller is getting one of the products reclassified from home and kitchen to baby, which would lower the referral fee from 15% to 8%.
*The seller is planning to launch another business with related products (different theme). More information will be provided to active Buyers.
Earnings
Site Traffic
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Opportunities
- Reducing the size of packaging for lowered fulfillment fees
- Reclassifying a top product for lowered referral fees
- Expanding the product line
- Developing off-Amazon sales channels
Risks
- Amazon ad blindness could grow where you will need new campaigns to reach same profitability levels.
- Amazon could change their fee structure affecting your profit margin at any time.
Work & Skills Required
- Overseeing research and development
- Managing inventory and finances
- Communicating with the supplier and PPC manager
Seller Support Includes
The Seller is offering 2-3 months of hands-on support, followed by 2-3 months of hands-off support to ensure a smooth transition.
Reason for Sale
The Seller would like to use the capital for other projects.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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