Home, Outdoors
Home, Outdoors
Business Started
20th of October, 2016
(7 years 6 months old)
Assets Included in the Sale
- Amazon Seller Central account with 202 SKUs
- Domain including all site content and files
- 2 additional domains currently used as 301 redirects
- 5 Trademarks
- Exclusive product formulations/moulds
- Product launch list
- Custom Google Sheets and labelling software
- Email list (2,578 subscribers)
- SOPs
- Employee contracts
- Supplier contracts and relationships
- *Inventory is not usually included in the list price. Further details can be provided to active Buyers
Listing Details
This listing is for an Amazon FBA and eCommerce business created in October 2016 in the home and outdoors niches. The included Amazon Seller Central account features 202 SKUs (65 of which are backup FBM offers) predominantly for Home Cleaning Products, but also including products for home maintenance and gardening. The high-quality brand is registered with Amazon’s Brand Registry 2.0 and has trademarks in the US, EU, Mexico, Japan, and China. The majority of products have 100s-1000s of positive reviews, multiple products are currently Amazon’s Choice, and all product listings have excellent images and product descriptions.
The business earns through Amazon FBA (97%) and eCommerce (3%). The eCommerce portion of the business is a WooCommerce store that sells D2C.
The business has 11 suppliers in China, one supplier in Taiwan, and one supplier in the USA. All goods are stored at a warehouse in California. There is a warehouse team associated with the business that picks, packs, and bundles inventory into case-packed boxes, and the team will palletize the inventory to send to Amazon. The Sellers aims to store 1-3 months of inventory in Amazon at all times. 98% of order fulfillment is Amazon FBA, with the remaining 2% being self-fulfilled from the warehouse. The team self-fulfills direct-to-consumer orders when they are able to ship for less than doing Amazon MCF, and they also self-fulfill via Amazon FBM during brief stock-outs of FBA inventory. Some off-Amazon orders are fulfilled via Amazon MCF.
The business has a team of six employees: one Warehouse Manager, one Assistant Manager, and four Warehouse Associates. They are all from the US and reside near San Luis Obispo, CA. Though the employees are not aware of the sale, the Seller is confident they would be willing to continue with a new owner.
After extensive research of customer requests and product research, the Seller has created a list of 40-50 products that they believe are great fits for the product line, serving as a growth opportunity for a Buyer to consider.
**Learn more about this listing by scrolling down to the FAQ section.**

Earnings
Site Traffic
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Verified Sellers & Vetted Data
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expansion to other Amazon marketplaces
- Expanding product range
- Amazon PPC optimization
- Reducing costs in the supply chain where possible
- Improving inventory management
- Improving the shipping supply line
- Selling off of Amazon
Risks
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
- An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
- Managing inventory
- Monitoring the supply chain logistics
- Customer service
- Product listing creation and maintenance
- Amazon account maintenance
- Holding meetings with the Warehouse Manager
Seller Support Includes
The Seller is willing to offer email, phone call, and in-person support at their California-based warehouse for 1-3 months to ensure a smooth transition of the sale. This is considerably more support than what is usually offered by Sellers.
Reason for Sale
The Seller would like the capital from the sale for other projects.
Other Information
Work Required Per Week: 20 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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