Niche: Digital Media

Listing Details

This listing is for a digital product business created in August 2019 in the digital media niche. The Shopify site features 400 downloadable digital products that cater to professional graphic designers and photographers. The brand has a strong reputation among its customer base, and the site has content added regularly by third-party vendors.

All revenue is generated from digital product downloads. The main traffic channels are Facebook ads (~62%), direct (~9%), and paid search (~9%). The US (~36%), the UK (~12%), and Germany (~7%) are the top countries as traffic sources. Traffic is well-diversified across the site, with the top three pages making up less than 13% of the site’s total views. Third-party vendors create the digital products and are paid a percentage of sales.

The Seller spends around 20 hours per week on the business. Regular tasks include checking Facebook and Google advertising campaigns, which are the business’s main traffic sources, and responding to vendor or customer emails. The Buyer may wish to outsource the paid ads aspect to a specialist to free up more time as well as optimize the campaigns further for better conversion rates.

The sizable email list has a weekly newsletter, but there is room for further growth through segmentation and automated email campaigns. Adding more blog and video content are further growth opportunities to create new traffic drivers as well as increase the brand’s reach outside of paid advertising. There’s also room for the Buyer to expand into other categories of digital products to sell through the site.

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