Niche: Apparel & Accessories, Electronics

Listing Details

This listing is for a display advertising, Amazon Associates, affiliate, and sponsored posts business created in May 2018 in the apparel & accessories and electronics niches. The WordPress site features content related to a particular type of fashion accessory. Traffic is well-diversified throughout the site with the top page only making up less than 2% of the total views. The business has diversified revenue streams and requires minimal effort from the Seller to maintain.

Display advertising generates the most revenue (~60% using AdThrive), followed by Amazon Associates (~33%), affiliate (~6%), and sponsored posts (~1%). The top traffic channels include organic search (~94%), direct (~5%), and referral (<1%). The main countries in terms of traffic sources are the US (~41%), the UK (~12%), and Canada (~6%). The top three pages on the site make up less than 5% of the total views.

The Seller spends around 10 hours per week on the business. Daily tasks include monitoring traffic and earnings, and weekly responsibilities involve editing and publishing articles, assigning briefs to freelance writers, and keyword research. A VA helps with formatting the articles, while all content creation is outsourced to freelance writers.

All backlinks have been gained organically with no manual outreach done by the Seller, which is an opportunity for the Buyer to grow the site's domain ranking further. Also, the lack of social media presence is another opportunity to extend the brand's reach through regular posting and nurturing a following since the niche is highly visual and could lead to high engagement by encouraging followers to share photos. The email list could be built up and monetized as an additional source of revenue. Collaborating with other brands is one way to improve advertising earnings as several brands have approached the Seller to start brand partnerships.

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