Niche: Parenting, Baby Care

Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in August 2016 in the parenting and baby care niches. The WordPress site features product reviews and guides for mothers. Traffic is relatively consistent throughout the year with little seasonality, and largely comes from an impressive social media following. Minimal effort is required from the Seller to maintain the business.

The business generates revenue from AdThrive (70%), 3 affiliate programs (24%), and Amazon Associates (6%). The top traffic channels are social (70.23%), organic search (19.7%), and direct (9.38%), which comes from the US (76.02%), CA (5.97%), and the UK (3.49%).

Maintaining the business takes 4 hours per week on average for the Seller. Tasks include planning weekly content, managing a team of content writers and reader contributor writers, and responding to emails. Content is created by outsourced writers or submitted by readers; 1 article is scheduled each week in advance. The business’s Pinterest account is managed by a specialist who is contracted and is open to continuing with the Buyer after the sale.

Pinterest is a large traffic driver, although the Buyer may consider leveraging the Facebook account that has over 20K followers. The email list isn’t currently monetized, which is an opportunity to create another revenue and traffic driver. Building up the site’s organic reach through more blog content and linkbuilding efforts will increase traffic diversity which could help the Buyer expand the business further.

*The Seller purchased the site in January 2020 and only has data from that time until now.