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Parenting, Baby Care

#54355
For Sale
Verified

Parenting, Baby Care

Display AdvertisingAffiliateAmazon Associates
Listing Price $147,285
Monthly Multiple 46x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $3,202
Avg. Monthly Revenue $4,155
Profit Margin %

Business Started

1st of August, 2016
(6 years 4 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Email list (12,228 subscribers)
  • Social Media Accounts (Facebook, Twitter, Instagram, Pinterest)
  • Affiliate Program accounts
Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in August 2016 in the parenting and baby care niches. The WordPress site features product reviews and guides for mothers. Traffic is relatively consistent throughout the year with little seasonality, and largely comes from an impressive social media following. Minimal effort is required from the Seller to maintain the business.

The business generates revenue from AdThrive (70%), 3 affiliate programs (24%), and Amazon Associates (6%). The top traffic channels are social (70.23%), organic search (19.7%), and direct (9.38%), which comes from the US (76.02%), CA (5.97%), and the UK (3.49%).

Maintaining the business takes 4 hours per week on average for the Seller. Tasks include planning weekly content, managing a team of content writers and reader contributor writers, and responding to emails. Content is created by outsourced writers or submitted by readers; 1 article is scheduled each week in advance. The business's Pinterest account is managed by a specialist who is contracted and is open to continuing with the Buyer after the sale.

Pinterest is a large traffic driver, although the Buyer may consider leveraging the Facebook account that has over 20K followers. The email list isn't currently monetized, which is an opportunity to create another revenue and traffic driver. Building up the site's organic reach through more blog content and linkbuilding efforts will increase traffic diversity which could help the Buyer expand the business further.

*The Seller purchased the site in January 2020 and only has data from that time until now.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding more content
  • Growing and monetizing the email list
  • Developing the social media accounts
  • Increasing organic reach through SEO
  • Starting a linkbuilding campaign
Risks
  • Pinterest could change their organic algorithm leading to less traffic exposure.
  • Advertiser changes can affect the earnings per click (EPC) in your AdThrive account.
Work & Skills Required
  • Scheduling blog posts
  • Responding to emails
  • Managing a contracted Pinterest specialist
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Zoom calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to use the capital to explore other business ventures.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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