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Hobbies

#54245
For Sale
Verified

Hobbies

Display AdvertisingAmazon AssociatesAffiliateInfo Product
Listing Price $1,229,571
Monthly Multiple 55x
Pricing Periods 10 Months
Brand Registry No
Avg. Monthly Profit $22,356
Avg. Monthly Revenue $22,476
Profit Margin %

Business Started

28th of June, 2018
(4 years 5 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Email list (4,800 subscribers hosted on Sendinblue)
  • Social media accounts (Pinterest, YouTube)
  • Digital product (1 ebook)
Listing Details

This listing is for a display advertising, Amazon Associates, affiliate, and info product business created in June 2018 in the hobbies niche. The WordPress site features content related to a specific type of household maintenance, along with product reviews and educational guides. The business has experienced strong consistent growth in traffic and revenue in the past 12 months and has established a high-quality organic backlink profile. Minimal effort is required from the Seller for maintenance.

The business generates revenue from AdThrive revenue (~94%), Amazon Associates (~3%), Etsy affiliate commissions (~2%), and a small amount of income from an info product (~1%). The main traffic channels are organic search (~77%), social (~15%), and direct (~8%). The US is the leading source of traffic (~50%), followed by the UK (~12%), and Canada (~9%). The top 3 pages account for less than 7% of the site's total views.

The Seller spends 4 hours per week writing articles for the blog, publishing between 6 and 8 articles each month. Half of the content creation is outsourced to a freelance writer. Other responsibilities include creating and scheduling Pinterest pins once per month and performing keyword and topic research.

All link building has been organic; the lack of manual outreach from the Seller is a growth opportunity for the Buyer to consider in order to further build on the domain's strong backlink profile.

The Pinterest account is important in driving traffic to the site. A YouTube account with 4,000 subscribers can be grown to become another social traffic channel if the Buyer wished. Included with the sale is an email list that hasn't been monetized and hasn't got any automated email funnels set up outside of a welcome email. Building and monetizing this list could be an opportunity for the Buyer to establish a new revenue stream.

Other growth opportunities include adding more affiliate links into the articles, driving traffic to the landing page for the info product (currently a single ebook), and adding content in order to expand the site to cover shoulder niches.

Earnings
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding more content in shoulder niches
  • Building and monetizing the email list
  • Growing the YouTube channel
  • Adding more affiliate links through the site
  • Driving more traffic to the digital product
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required
  • Writing and publishing content
  • Sending briefs to a freelance writer
  • Keyword and topic research
  • Updating plugins
Seller Support Includes

The Seller is willing to provide at least 30 days of email support and 2 Skype calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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