Niche: Hobbies

Listing Details

This listing is for a display advertising, Amazon Associates, affiliate, and info product business created in June 2018 in the hobbies niche. The WordPress site features content related to a specific type of household maintenance, along with product reviews and educational guides. The business has experienced strong consistent growth in traffic and revenue in the past 12 months and has established a high-quality organic backlink profile. Minimal effort is required from the Seller for maintenance.

The business generates revenue from AdThrive revenue (~94%), Amazon Associates (~3%), Etsy affiliate commissions (~2%), and a small amount of income from an info product (~1%). The main traffic channels are organic search (~77%), social (~15%), and direct (~8%). The US is the leading source of traffic (~50%), followed by the UK (~12%), and Canada (~9%). The top 3 pages account for less than 7% of the site’s total views.

The Seller spends 4 hours per week writing articles for the blog, publishing between 6 and 8 articles each month. Half of the content creation is outsourced to a freelance writer. Other responsibilities include creating and scheduling Pinterest pins once per month and performing keyword and topic research.

All link building has been organic; the lack of manual outreach from the Seller is a growth opportunity for the Buyer to consider in order to further build on the domain’s strong backlink profile.

The Pinterest account is important in driving traffic to the site. A YouTube account with 4,000 subscribers can be grown to become another social traffic channel if the Buyer wished. Included with the sale is an email list that hasn’t been monetized and hasn’t got any automated email funnels set up outside of a welcome email. Building and monetizing this list could be an opportunity for the Buyer to establish a new revenue stream.

Other growth opportunities include adding more affiliate links into the articles, driving traffic to the landing page for the info product (currently a single ebook), and adding content in order to expand the site to cover shoulder niches.