Niche: Equipment, Electronics

Listing Details

This listing is for an Amazon FBA and FBM business created in February 2014 in the equipment and electronics niches. The included Amazon Seller Central account features 15 SKUs (12 active and 3 inactive) for products related to the outdoors and electronic equipment. The business features a trademark with a 4.5 stars average and 3,000+ ratings on the two top-selling SKUs and is a part of Amazon's Brand Registry. The Seller and their partner spend around 15 hours per week maintaining the business.

This business primarily generates money through Amazon FBA (98%) with a small portion of revenue produced from FBM (1-2%) and eCommerce (1-2%). The Seller and their partner have three locations where inventory is stored, including Amazon's warehouses, a 3PL service provider, and their personal warehouse space. According to the sellers, all inventory can easily be managed by the 3PL service provider should the Buyer choose. Multiple inventory storage locations have been set up based on the updates to Amazon's limited storage terms that were updated in 2020.

The majority of traffic coming to the business stems from Amazon organic traffic, and the Seller has not spent much time building optimized PPC campaigns for the products. This serves as a growth opportunity for the Buyer to consider. Five additional domains will be included with the sale that are domain variations for the primary website (.net, .org, .store, etc.).

There are no employees on the payroll at this time and the Seller and their partner divide the workload among themselves. The operations for the business include customer correspondence and follow-up as needed, reviewing daily sales figures and monitoring inventory levels, and placing orders as needed. The Sellers will also update the financial records via Quicken when needed.

Room for growth according to the Sellers includes adding variations to the current products, expansion of the product line to other markets, creating product bundles, adding optimized PPC ad campaigns, and adding monetizations to the business model.

The business includes an email list with over 8,274 subscribers stored in Mailchimp. The Seller states that they have not created any campaigns for this business which serves as another growth opportunity for the Buyer to consider. The business includes social media accounts for Facebook, Instagram, Twitter, and YouTube, though none of which are very important in terms of generating traffic to the listings.

*The business is subject to seasonality with sales peaks in October and December. One of the product categories is very popular for Halloween and the year-end holidays result in another peak in sales. More information will be provided to active Buyers.