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Equipment, Electronics

#54094
For Sale
Verified

Equipment, Electronics

Amazon FBAAmazon FBM
Listing Price $3,201,828
Monthly Multiple 48x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $66,705
Avg. Monthly Revenue $147,484
Profit Margin %

Business Started

5th of February, 2014
(8 years 9 months old)

Assets Included in the Sale

  • Amazon Seller Central account - 15 SKUs (12 active and 3 inactive)
  • 5 domains and all site contents/files
  • Trademark (US)
  • Email list (8,274 subscribers stored in Mailchimp)
  • Social Media Accounts (Facebook, Instagram, Twitter, and YouTube)
  • Supplier contracts/relationships
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an Amazon FBA and FBM business created in February 2014 in the equipment and electronics niches. The included Amazon Seller Central account features 15 SKUs (12 active and 3 inactive) for products related to the outdoors and electronic equipment. The business features a trademark with a 4.5 stars average and 3,000+ ratings on the two top-selling SKUs and is a part of Amazon's Brand Registry. The Seller and their partner spend around 15 hours per week maintaining the business.

This business primarily generates money through Amazon FBA (98%) with a small portion of revenue produced from FBM (1-2%) and eCommerce (1-2%). The Seller and their partner have three locations where inventory is stored, including Amazon's warehouses, a 3PL service provider, and their personal warehouse space. According to the sellers, all inventory can easily be managed by the 3PL service provider should the Buyer choose. Multiple inventory storage locations have been set up based on the updates to Amazon's limited storage terms that were updated in 2020.

The majority of traffic coming to the business stems from Amazon organic traffic, and the Seller has not spent much time building optimized PPC campaigns for the products. This serves as a growth opportunity for the Buyer to consider. Five additional domains will be included with the sale that are domain variations for the primary website (.net, .org, .store, etc.).

There are no employees on the payroll at this time and the Seller and their partner divide the workload among themselves. The operations for the business include customer correspondence and follow-up as needed, reviewing daily sales figures and monitoring inventory levels, and placing orders as needed. The Sellers will also update the financial records via Quicken when needed.

Room for growth according to the Sellers includes adding variations to the current products, expansion of the product line to other markets, creating product bundles, adding optimized PPC ad campaigns, and adding monetizations to the business model.

The business includes an email list with over 8,274 subscribers stored in Mailchimp. The Seller states that they have not created any campaigns for this business which serves as another growth opportunity for the Buyer to consider. The business includes social media accounts for Facebook, Instagram, Twitter, and YouTube, though none of which are very important in terms of generating traffic to the listings.

*The business is subject to seasonality with sales peaks in October and December. One of the product categories is very popular for Halloween and the year-end holidays result in another peak in sales. More information will be provided to active Buyers.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding more products
  • Expanding product line to sub-niches
  • Expanding to other marketplaces
  • Growing sales channels off Amazon
  • Building optimized PPC ad campaigns
  • Growing and monetizing the email list
Risks
  • Amazon ads can grow stale and may need to revitalize the campaigns with new creatives
  • Amazon could change their fee structure affecting your profit margin at any time
Work & Skills Required
  • Responding to customer emails
  • Monitoring inventory levels
  • Updating financial records
  • Processing FBM orders
Seller Support Includes

The Seller is willing to provide 30 days of email support to help ease the transition to the new owner

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, WordPress

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