Niche: Supplements

Listing Details

This listing is for an Amazon FBA business created in June 2014 in the supplements niche. The included Amazon Seller Central account features 1 SKU (along with 5 inactive SKUs) for a specific diet supplement type. The business includes a trademark and is part of Amazon's Brand Registry 2.0. The Seller will include an email list with over 661 subscribers stored in Mailchimp. The business features stable revenue, 500+ reviews with an average of 4.3 stars, and minimal effort to maintain the business at this time.

This business earns primarily through Amazon FBA (99%) with a small amount of revenue generated from the Shopify storefront (<1%) and Walmart (<1%) income streams. The majority of sales for this business stem from the US marketplace. The Seller uses Amazon PPC ads though optimizing ad campaigns serves as a growth opportunity for the Buyer to explore further.

The business does not currently have any employees on the payroll and the Seller performs all of the work on the business at this time. The majority of the Seller's time is spent checking ad spend about once every two weeks and staying on top of inventory and bookkeeping when needed. One main SKU drives a majority of the revenue for this business with the Seller having 5 other inactive SKUs that will be included for the Buyer should they wish to explore activating these products again.

Opportunities for growth according to the Seller include adding more products to the brand and expanding to other marketing and sales channels. A small amount of revenue is generated from Walmart serving as a growth opportunity for the Buyer to consider. Expanding the marketing strategy to include social media advertising and reaching out to influencers in the space offers more growth levers for the Buyer to explore further.

The business features two suppliers that store inventory and ship items direct to Amazon when needed. Storage costs have remained low for the Seller's products and further storage fulfillment terms can be discussed during the migration process. The business includes social media accounts for Facebook, Twitter, and Instagram, though none of which are important in terms of driving a large amount of traffic to the product listing. The business includes an email list of 661 contacts stored in Mailchimp and the Seller has not emailed this list in several years. This serves as another growth lever for the Buyer to consider, and more information will be provided to active Buyers.

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