Niche: Information, News & Education

Listing Details

This listing is for an affiliate business created in February 2017 in the information and education niches. The WordPress site provides product reviews of courses related to a specific learning resource. The business earnings are diversified across 50 different affiliate programs, and evergreen content to drive inbound traffic to the site. Thanks to a team of writers who handle content creation, the Seller spends minimal effort maintaining the business.

All earnings are generated through 50 affiliate programs, with 6 affiliates making up more than 70% of the total revenue share. The top traffic channels are organic search (~86%), direct (~12%), and social (~2%). The US (~46%), the UK (~10%), and Canada (~5%) are the top three countries as traffic sources.

New content is added by a team of writers on a monthly basis who spend around 10-20 hours creating the content. The Seller edits and publishes the articles once they're ready. Outside of editing, the Seller's main tasks center around expanding the business and planning for growth. The team of writers will not be continuing with the Buyer after the sale, although the Seller can pass the contact details to bring them back on board.

The email list is sent a weekly newsletter with new offers and discounts, but no automated email funnels have been created yet. Social media accounts aren't important to the business's traffic but could be built up as another traffic channel.

All of the resources on the site have been tested by the writers. Moving to a user-generated system is one way the Buyer could scale the business further to gather more data and test more products in a shorter time period, while automating the testing process. As new companies are releasing similar resources in this niche, accepting these new resources through a paid system could create another revenue stream.

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