Sports, Health & Fitness
Sports, Health & Fitness
Business Started
1st of November, 2012
(11 years 5 months old)
Assets Included in the Sale
- Amazon Seller Central account with 9 active SKUs (plus 6 inactive SKUs)
- 2 domains including all site content and files for the sites
- 11 additional domains used as redirects
- 2 Trademarks registered with Amazon's Brand Registry
- Email list (1,405 subscribers stored in Klaviyo)
- Supplier contracts and relationships
- Employee contracts
- Social media accounts (Twitter, Facebook, Instagram)
- *Inventory isn't usually included in the list price. Further details can be provided to active Buyers.
Listing Details
This listing is for an Amazon FBA and eCommerce business created in November 2012 in the sports and health & fitness niches. Included with the Amazon Seller Central account are 9 SKUs (plus 6 inactive SKUs) related to athletic accessories. The business is trademarked in the US and Canada and is a part of the Amazon Brand Registry 2.0. Strong year-on-year growth in revenue and profit is reflected in the more than 5,000 reviews under the product listings. Two of the active SKUs dominate their category and have maintained their top 5 Amazon Best Seller ranking for the life of the products. A third SKU routinely sits in the top 10 BSR. The company’s best-selling products routinely earn Amazon Choice badges and 4.4-star average ratings, and the brand has been featured in reputable publications including Forbes, Runner’s World, Women’s Health, Backpacker, Yoga Journal.
The majority of sales come from the US Amazon Marketplace (~98%), with some revenue generated from Walmart, eBay, and the company’s Shopify store (~2%). Inventory is held at Amazon FBA fulfillment centers, a third-party logistics company and one of the company’s manufacturers. All of the company’s orders are fulfilled through FBA.
The seller spends just a few hours per week maintaining the business and the company has an operations manager who works less than 5 hours a week managing day-to-day tasks including customer service, shipments, and the company’s listings.
Growth opportunities for the Buyer include selling on the Amazon MX, CA, Saudi Arabia, JP, and EU marketplaces. Included with the sale are 6 inactive seasonal SKUs that could be sold via the Shopify site year-round to create another revenue stream. Furthermore, the Seller is in active discussions with one of its suppliers to add a new adjacent line of products that would fit well under the business’ brand. Expanding the company’s social media accounts with influencers is a great opportunity to extend the brand’s reach.
The Buyer may wish to consider growing the monetized 1,400 strong Shopify email list that has some subscribers on repeat-subscriptions. Growing the 1,000+ Amazon Subscribe & Save list could increase the overall revenue for the business.
The Seller is also including an entirely separate trademarked brand as part of the sale, which includes a separate Amazon account with 6 listings that are USDA Organic certified, Non-GMO Verified Project approved as well as Leaping Bunny Certified. There is a big opportunity to move this brand to the next level in eCommerce and even in retail stores. The second brand has a US Trademark.
Earnings
Site Traffic
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What would you offer for this listing?
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Verified Sellers & Vetted Data
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding to other Amazon marketplaces
- Launching new products
- Optimizing Amazon PPC campaigns
- Developing a second Amazon FBA brand
- Growing the 1,000+ Amazon Subscribe & Save list
Risks
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
- An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
- Ordering and managing inventory
- Forecasting sales run-rates
- Paying invoices
Seller Support Includes
The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition of the sale.
Reason for Sale
The Seller would like to focus on other opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Shopify
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