Niche: Sports

Listing Details

This listing is for an Amazon Associates and display advertising business created in September 2016 in the sports niche. The WordPress site offers buying guides and information on a specialized hobbyist sport. The site has a DR 36 as well as steady and consistent traffic and profits. The business requires minimal time from the Seller.

The business earns primarily from Amazon Associates (87.5%) and Adsense ads optimized through Ezoic (12.5%). The site generates traffic primarily through organic (91%), followed by direct (8%) and referral (>1%). The country leading traffic is the US (77%) with the remaining traffic from CA (7%) and the UK (4%). Traffic is well spread throughout the site’s content with the top page accounting for 10% of traffic. The top three pages combined account for roughly 35% of traffic.

A freelance writer with niche experience is used to craft research-driven, informative posts typically written and posted once a week. They are unaware of the sale but may be willing to continue on with the Buyer. The business currently has no email list, presenting a potential growth opportunity to the Buyer. In terms of link building, the Seller has focused on building out white-hat links from high-DA HARO sources, interview links, links from resource pages, and guest posts. The Seller admits they have been conservative in their link building strategy so a Buyer who knows link building well would have room to expand backlinks considerably.

The Seller has 20 unpublished posts to pass on to the buyer as well as a list of keywords for the Buyer to use to create new content.

**The Seller has a Facebook page associated with the business but has not logged in for a year. They can provide the login details but are unsure if the account will get locked as it is using an alias. A buyer can choose whether or not they want to try logging into the account or ignoring/deactivating the account.

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