Niche: Food & Beverages

Listing Details

This listing is for a display advertising business created in July 2018 in the food and beverages niche. The WordPress site features buying guides and information on alcoholic beverages. The site has had steady and consistent traffic and profits. The business requires minimal time from the Seller.

The business earns from display ads through Adthrive. The site generates traffic primarily through organic (93%), followed by direct (7%) and referral (>1%). The country leading traffic is the US (51%) with the remaining traffic from IN (27%) and CA (4%). Traffic is well spread throughout the site’s content with the top page accounting for 13% of traffic. The top three pages combined account for roughly 25% of traffic.

The Seller uses an agency of freelance writers to create content for the site. Content is typically posted 1-2 times a month. There are 9 unpublished articles that can be given to the Buyer to help them ease the transition of new ownership. In terms of link building, the Seller has done a few guest posts but most backlinks were earned organically. There are no social media accounts or an email list, presenting as a potential growth opportunity for the Buyer.

The business has a redirect from an old domain name due to Adsense’s change of policy prohibiting domain names with alcohol-related words in the domain. Within three months traffic and authority were restored to the new domain.