Niche: Culinary

Listing Details

This listing is for a display advertising business created in August 2016 in the culinary niche. The WordPress site features recipes, information, and eBook-style content based on two types of diets and meal planning. The business features an email list with over 6,083 contacts stored in Mailerlite, and a large following on Pinterest where a majority of the site’s traffic stems from. The site has 230K followers across its three social media accounts. Based on the Seller outsourcing work as needed, minimal effort is required to maintain the business at this time.

This business primarily generates income through display advertising (98%) using the AdThrive network, digital product (1%) income from an eBook and 7-day meal planner, and a small amount of revenue generated from Amazon Associates (1%). The top three traffic channels for this business include social media (70.89%), organic search (18.16%), and direct (7.64%) signals.

There are no employees currently on the payroll for this business. The majority of the work done by the Seller at this time includes monthly checks to make sure the site is up and running and answering reader comments every once in a while. New content is added on a monthly basis which is outsourced to a freelance writer along with being written by the Seller. There is a team of outsourced freelancers that the Seller has used in the past that can help the new buyer in creating content if they decide. Outsourced freelance contacts for an email marketer, photographer, recipe developer, and copywriter will be provided to the new owner.

Room for growth according to the Seller includes focusing more on social media. The Seller has not perfected a social media strategy in over a year, meaning a potential Buyer with this experience could utilize the active community within the niche. Another growth lever for the Buyer is the email list which is active and features a good open rate. The included email list currently has 6,083 contacts stored in Mailerlite. The Seller has only pushed new content to this list and no further monetization has been performed at this time. There is an ebook and a 7-day meal planner that will be included which drives the digital product revenue for the business.

The Seller has produced 50 recipe videos that will be included which could be used for further marketing and promotional campaigns within the included email list.

A majority of the traffic to this business stems from Pinterest even though the Seller has not spent much time optimizing this profile. Facebook is another profile that has shown great potential even though the Seller has not spent much time growing it. More information will be provided to active Buyers.