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Culinary

#53705
For Sale
Verified

Culinary

Display Advertising
Listing Price $173,258
Monthly Multiple 50x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $3,465
Avg. Monthly Revenue $3,522
Profit Margin %

Business Started

5th of August, 2016
(6 years 4 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Email list (6,083 contacts stored in Mailerlite)
  • Digital files (one eBook, 50 recipe videos, and a 7-day meal planner)
  • Social media accounts (230K followers across Facebook, Instagram, and Pinterest)
  • Outsourced freelancer contacts
Listing Details

This listing is for a display advertising business created in August 2016 in the culinary niche. The WordPress site features recipes, information, and eBook-style content based on two types of diets and meal planning. The business features an email list with over 6,083 contacts stored in Mailerlite, and a large following on Pinterest where a majority of the site's traffic stems from. The site has 230K followers across its three social media accounts. Based on the Seller outsourcing work as needed, minimal effort is required to maintain the business at this time.

This business primarily generates income through display advertising (98%) using the AdThrive network, digital product (1%) income from an eBook and 7-day meal planner, and a small amount of revenue generated from Amazon Associates (1%). The top three traffic channels for this business include social media (70.89%), organic search (18.16%), and direct (7.64%) signals.

There are no employees currently on the payroll for this business. The majority of the work done by the Seller at this time includes monthly checks to make sure the site is up and running and answering reader comments every once in a while. New content is added on a monthly basis which is outsourced to a freelance writer along with being written by the Seller. There is a team of outsourced freelancers that the Seller has used in the past that can help the new buyer in creating content if they decide. Outsourced freelance contacts for an email marketer, photographer, recipe developer, and copywriter will be provided to the new owner.

Room for growth according to the Seller includes focusing more on social media. The Seller has not perfected a social media strategy in over a year, meaning a potential Buyer with this experience could utilize the active community within the niche. Another growth lever for the Buyer is the email list which is active and features a good open rate. The included email list currently has 6,083 contacts stored in Mailerlite. The Seller has only pushed new content to this list and no further monetization has been performed at this time. There is an ebook and a 7-day meal planner that will be included which drives the digital product revenue for the business.

The Seller has produced 50 recipe videos that will be included which could be used for further marketing and promotional campaigns within the included email list.

A majority of the traffic to this business stems from Pinterest even though the Seller has not spent much time optimizing this profile. Facebook is another profile that has shown great potential even though the Seller has not spent much time growing it. More information will be provided to active Buyers.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding the social media traffic
  • Optimizing the email list campaigns
  • Bundling and marketing a series of eBooks
  • Adding new monetizations to the business model
Risks
  • Changes to Pinterest algorithms could affect ranking and exposure
  • Advertiser changes can affect the earnings per click (EPC) in your AdThrive account
Work & Skills Required
  • Answering reader comments when needed
  • Writing and publishing new content
  • Managing outsourced content and freelancers when needed
  • Updating plugins when required
Seller Support Includes

The Seller is willing to provide 30 days of email support to help ease the transition to the new owner

Reason for Sale

The Seller would like to focus on other business opportunities

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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