You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Pet Care

For Sale

Pet Care

Display AdvertisingAffiliate
Listing Price $746,090
Monthly Multiple 46x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $16,219
Avg. Monthly Revenue $16,251
Profit Margin %

Business Started

18th of May, 2016
(6 years 10 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Additional domain that acts as a 301 redirect
  • Facebook account
  • SOPs
Listing Details

This listing is for a display advertising and affiliate business created in May 2016 in the pet care niche. The WordPress site features reviews and informational guides for pet products as well as educational content on training pets. Traffic is well-diversified across the site and the business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.

The primary source of income is through Adthrive revenue (~70%), followed by commissions from sales through an affiliate program (~29%), and Amazon Associates (~1%).

The site generates traffic from organic (~93%) direct (~5%) and referral (~1%) sources, with the top three countries in terms of traffic including the US (~67%), Canada (~7%), and UK (~8%) marketplaces respectively. The top three pages make up less than 17% of the site's total traffic.

The business has built up a strong backlink profile mainly via guest posting and a recent HARO link-building campaign. All backlinks have been earned through manual outreach or organically; no PBNs were used.

Recently, no new content has been added to the site. The content that exists on the site was written by freelance writers. Traffic was affected by Google updates in June 2019 and May 2020, but the site has recovered and improved since then.

The business's Facebook account isn't important in terms of traffic, which could be an opportunity for the Buyer to nurture a following in order to build a new traffic channel. As well as adding more content to the site, the Buyer may also wish to explore creating and monetizing an email list in order to increase revenue.

*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
Unlock Listing You can view this area after unlocking the listing
Unlocking this listing will grant you full access to:
  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email to make a unique offer on this listing.

Verified Sellers & Vetted Data

All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.

  • Seller Verification
  • Revenue Verification
  • Traffic Verification
  • Expenses Review

Learn more here

Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Targeting new keywords with more content
  • Growing and monetizing an email list
  • Selling the most popular products through ecommercce
  • Building the social media accounts
  • Google algorithmic changes could cause traffic to fluctuate.
  • Advertiser changes can affect the earnings per click (EPC) in your Adthrive account.
Work & Skills Required
  • Monitoring analytics
  • Updating plugins and themes
  • Running manual outreach campaigns for guest posts and HARO
Seller Support Includes

The Seller is willing to offer up to 30 days of email support and up to 8 1-hour Skype calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore new opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

Empire Flippers Certified

All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.

Want to Know When New
Businesses Are For Sale?

Sign up below to get notifications when new listings are available on the Empire Marketplace