Niche: Pet Care

Listing Details

This listing is for a display advertising and affiliate business created in May 2016 in the pet care niche. The WordPress site features reviews and informational guides for pet products as well as educational content on training pets. Traffic is well-diversified across the site and the business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.

The primary source of income is through Adthrive revenue (~70%), followed by commissions from sales through an affiliate program (~29%), and Amazon Associates (~1%).

The site generates traffic from organic (~93%) direct (~5%) and referral (~1%) sources, with the top three countries in terms of traffic including the US (~67%), Canada (~7%), and UK (~8%) marketplaces respectively. The top three pages make up less than 17% of the site's total traffic.

The business has built up a strong backlink profile mainly via guest posting and a recent HARO link-building campaign. All backlinks have been earned through manual outreach or organically; no PBNs were used.

Recently, no new content has been added to the site. The content that exists on the site was written by freelance writers. Traffic was affected by Google updates in June 2019 and May 2020, but the site has recovered and improved since then.

The business's Facebook account isn't important in terms of traffic, which could be an opportunity for the Buyer to nurture a following in order to build a new traffic channel. As well as adding more content to the site, the Buyer may also wish to explore creating and monetizing an email list in order to increase revenue.

*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.

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