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Pet Care

#53695
For Sale
Verified

Pet Care

Display AdvertisingAffiliate
Listing Price $746,090
Monthly Multiple 46x
Pricing Periods 12 Months
Avg. Monthly Profit $16,219.00
Avg. Monthly Revenue $16,251.00
Profit Margin 100%

Business Started

18th of May, 2016
(7 years 10 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • Additional domain that acts as a 301 redirect
  • Facebook account
  • SOPs
Listing Details

This listing is for a display advertising and affiliate business created in May 2016 in the pet care niche. The WordPress site features reviews and informational guides for pet products as well as educational content on training pets. Traffic is well-diversified across the site and the business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.

The primary source of income is through Adthrive revenue (~70%), followed by commissions from sales through an affiliate program (~29%), and Amazon Associates (~1%).

The site generates traffic from organic (~93%) direct (~5%) and referral (~1%) sources, with the top three countries in terms of traffic including the US (~67%), Canada (~7%), and UK (~8%) marketplaces respectively. The top three pages make up less than 17% of the site’s total traffic.

The business has built up a strong backlink profile mainly via guest posting and a recent HARO link-building campaign. All backlinks have been earned through manual outreach or organically; no PBNs were used.

Recently, no new content has been added to the site. The content that exists on the site was written by freelance writers. Traffic was affected by Google updates in June 2019 and May 2020, but the site has recovered and improved since then.

The business’s Facebook account isn’t important in terms of traffic, which could be an opportunity for the Buyer to nurture a following in order to build a new traffic channel. As well as adding more content to the site, the Buyer may also wish to explore creating and monetizing an email list in order to increase revenue.

*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.

**Learn more about this listing by scrolling down to the FAQ section**

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Semrush Analytical Data
Unlock Listing You can view this area after unlocking the listing
Authority Score
37
Good
Semrush Domain Rank
000,000
Number of Referring Domains
12,037
Number of Referring IP Addresses
000,000
Number of Backlinks
000,000
Number of Referring Pages
000,000
Backlinks - Anchor Texts
000,000
Backlinks - Image Anchor
000,000
Backlinks - User Generated Content
000,000
NoFollow Backlinks
000,000
DoFollow Backlinks
000,000
% DoFollow Links
000,000
Number of Organic Keywords
000,000
Number of SERP Feature Keywords
000,000
Number of Keywords ranking in Google Position
00%000,000
00%000,000
00%000,000
00%000,000
00%000,000
Unlocking this listing will grant you full access to:
  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Verified Sellers & Vetted Data

All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.

  • Seller Verification
  • Revenue Verification
  • Traffic Verification
  • Expenses Review

Learn more here

Semrush's Authority Score is a compound metric used for measuring a domain's overall quality and SEO performance. It's based on a series of metrics that prove trustworthiness and authority.

Unlike other similar SEO industry metrics, the Semrush Authority Score is the least manipulable because in addition to link quality (3 levels deep) it also takes into account organic traffic data and any spam signals that might be present.

The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.

The total number of different domains (aka websites) linking to this site.

Seller Questions & Answers
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Opportunities
  • Targeting new keywords with more content
  • Growing and monetizing an email list
  • Selling the most popular products through ecommercce
  • Building the social media accounts
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Advertiser changes can affect the earnings per click (EPC) in your Adthrive account.
Work & Skills Required
  • Monitoring analytics
  • Updating plugins and themes
  • Running manual outreach campaigns for guest posts and HARO
Seller Support Includes

The Seller is willing to offer up to 30 days of email support and up to 8 1-hour Skype calls to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore new opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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