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Pet Care

For Sale

Pet Care

Display AdvertisingAffiliateAmazon Associates
Listing Price $1,029,303
Monthly Multiple 48x
Pricing Periods 8 Months
Brand Registry No
Avg. Monthly Profit $21,444
Avg. Monthly Revenue $23,606
Profit Margin %

Business Started

1st of January, 1998
(24 years 11 months old)

Assets Included in the Sale

  • 2 Domains including all content and files for the sites
  • A 301 redirect domain
  • 2 additional domains
  • Shopify store
  • Email list (400 subscribers)
  • SOPs
  • Supplier contracts and relationships
  • Employee contracts
  • Social media accounts (Facebook, Pinterest, Instagram)
Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in January 1998 in the pet care niche. The WordPress site features informational articles that cover a range of topics related to a common household pet. The content and the website design are both of high quality. The business has grown considerably over the past year and overall requires minimal effort from the Seller to maintain.

The business makes the majority of its earnings through display advertising (76.4%), with the rest coming from affiliate (17.7%) and Amazon Associates (5.9%). The top three traffic channels for the site are organic search (76.23%), direct (12.3%), and social (10.07%). The top three countries that drive traffic to the site are the US (64.5%), the UK (9.84%), and CA (6.18%). There is also an even spread of traffic amongst the top three traffic pages of the site, which receive 6.46%, 1.89%, and 1.82% of the total site traffic respectively.

The business has a team of three contracted employees: a Pinterest Manager who creates social media posts and manages the Pinterest account, a Content Writer who produces content full time, and a Content Formatter who is being hired temporarily to upload a backlog of content. Only the Content Writer would be available to continue with the business.

Around 30 articles are added to the site each month, some of which are written by outsourced veterinary writers or by the in-house team. Outside of a few HARO links, the Seller hasn’t done any outreach for linkbuilding due to the site’s strong backlink profile. The Buyer may wish to consider planning a linkbuilding strategy to strengthen the domain ranking.

There are 70 articles included in the sale, which is 200k words of content yet to be published. The Seller has also lined up 600-700 topics for content production over the next year. Also included in the sale is a Pinterest account which currently gets 2.8M monthly views and is responsible for the majority of the 10.07% social traffic. There is also a Facebook business page with 6.6K+ followers and the content gets high levels of engagement.

There is a second website associated with this business that receives ~12k pageviews a month. It's not yet monetized and the Seller doesn’t do anything with the site, making the site serve as a growth opportunity for a Buyer to consider.

Gross Revenue
Net Profit
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Site Traffic
Page Views
Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Publishing the pre-written content included in the sale
  • Producing content around the topics the Seller has prepared
  • Carrying out linkbuilding campaigns
  • Growing the Facebook page
  • Affiliate networks can shut down anytime, removing an income stream from the business
  • Google algorithmic changes could cause traffic to fluctuate
Work & Skills Required
  • Monitoring analytics
  • Editing and publishing pre-written content
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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