You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Pet Care

#53556
For Sale
Verified

Pet Care

Display AdvertisingAffiliateAmazon Associates
Listing Price $1,029,303
Monthly Multiple 48x
Pricing Periods 8 Months
Avg. Monthly Profit $21,444.00
Avg. Monthly Revenue $23,606.00
Profit Margin 91%

Business Started

1st of January, 1998
(26 years 2 months old)

Assets Included in the Sale

  • 2 Domains including all content and files for the sites
  • A 301 redirect domain
  • 2 additional domains
  • Shopify store
  • Email list (400 subscribers)
  • SOPs
  • Supplier contracts and relationships
  • Employee contracts
  • Social media accounts (Facebook, Pinterest, Instagram)
Listing Details

This listing is for a display advertising, affiliate, and Amazon Associates business created in January 1998 in the pet care niche. The WordPress site features informational articles that cover a range of topics related to a common household pet. The content and the website design are both of high quality. The business has grown considerably over the past year and overall requires minimal effort from the Seller to maintain.

The business makes the majority of its earnings through display advertising (76.4%), with the rest coming from affiliate (17.7%) and Amazon Associates (5.9%). The top three traffic channels for the site are organic search (76.23%), direct (12.3%), and social (10.07%). The top three countries that drive traffic to the site are the US (64.5%), the UK (9.84%), and CA (6.18%). There is also an even spread of traffic amongst the top three traffic pages of the site, which receive 6.46%, 1.89%, and 1.82% of the total site traffic respectively.

The business has a team of three contracted employees: a Pinterest Manager who creates social media posts and manages the Pinterest account, a Content Writer who produces content full time, and a Content Formatter who is being hired temporarily to upload a backlog of content. Only the Content Writer would be available to continue with the business.

Around 30 articles are added to the site each month, some of which are written by outsourced veterinary writers or by the in-house team. Outside of a few HARO links, the Seller hasn’t done any outreach for linkbuilding due to the site’s strong backlink profile. The Buyer may wish to consider planning a linkbuilding strategy to strengthen the domain ranking.

There are 70 articles included in the sale, which is 200k words of content yet to be published. The Seller has also lined up 600-700 topics for content production over the next year. Also included in the sale is a Pinterest account which currently gets 2.8M monthly views and is responsible for the majority of the 10.07% social traffic. There is also a Facebook business page with 6.6K+ followers and the content gets high levels of engagement.

There is a second website associated with this business that receives ~12k pageviews a month. It’s not yet monetized and the Seller doesn’t do anything with the site, making the site serve as a growth opportunity for a Buyer to consider.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Semrush Analytical Data
Unlock Listing You can view this area after unlocking the listing
Authority Score
42
Very Good
Semrush Domain Rank
000,000
Number of Referring Domains
21,418
Number of Referring IP Addresses
000,000
Number of Backlinks
000,000
Number of Referring Pages
000,000
Backlinks - Anchor Texts
000,000
Backlinks - Image Anchor
000,000
Backlinks - User Generated Content
000,000
NoFollow Backlinks
000,000
DoFollow Backlinks
000,000
% DoFollow Links
000,000
Number of Organic Keywords
000,000
Number of SERP Feature Keywords
000,000
Number of Keywords ranking in Google Position
00%000,000
00%000,000
00%000,000
00%000,000
00%000,000
Unlocking this listing will grant you full access to:
  • Instant access to the site URL(s)
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
  • Submit a unique offer on the listing
What would you offer for this listing?

Email sales@empireflippers.com to make a unique offer on this listing.

Verified Sellers & Vetted Data

All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.

  • Seller Verification
  • Revenue Verification
  • Traffic Verification
  • Expenses Review

Learn more here

Semrush's Authority Score is a compound metric used for measuring a domain's overall quality and SEO performance. It's based on a series of metrics that prove trustworthiness and authority.

Unlike other similar SEO industry metrics, the Semrush Authority Score is the least manipulable because in addition to link quality (3 levels deep) it also takes into account organic traffic data and any spam signals that might be present.

The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.

The total number of different domains (aka websites) linking to this site.

Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
Opportunities
  • Publishing the pre-written content included in the sale
  • Producing content around the topics the Seller has prepared
  • Carrying out linkbuilding campaigns
  • Growing the Facebook page
Risks
  • Affiliate networks can shut down anytime, removing an income stream from the business
  • Google algorithmic changes could cause traffic to fluctuate
Work & Skills Required
  • Monitoring analytics
  • Editing and publishing pre-written content
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to focus on other opportunities.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

Empire Flippers Certified

All listings in the Empire Marketplace are thoroughly vetted by our team.
We evaluate all opportunities and risks to ensure only quality businesses are listed on our marketplace.

Want to Know When New
Businesses Are For Sale?

Sign up below to get notifications when new listings are available on the Empire Marketplace