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Health & Fitness, Home

#53551
For Sale
Verified

Health & Fitness, Home

Amazon FBA
Listing Price $478,736
Monthly Multiple 43x
Pricing Periods 11 Months
SKUs 56
Brand Registry Yes
Avg. Monthly Profit $11,133
Avg. Monthly Revenue $45,949
Profit Margin 24%

Business Started

5th of September, 2017
(5 years 3 months old)

Assets Included in the Sale

  • Amazon Seller Central account (56 SKUs)
  • 2 Domains and all site contents/files
  • 2 Trademarks
  • Email list (1,800 subscribers hosted on Aweber)
  • Social media accounts (Facebook, Instagram, Youtube)
  • SOPs
  • Supplier Contracts/Relationships
  • Employee Contracts
  • *Inventory is not normally included in the list price, further details can be provided to active Buyers.
Listing Details

This listing is for an Amazon FBA business created in September 2017 in the health & fitness and home niches. Included with the Amazon Seller Central account are 2 brands with 3 products (and 51 SKUs with color variants) related to fitness in the home while another 3 SKUs are related to home cleaning. Both brands are trademarked and sell on the US and Canada Amazon marketplaces. A part of Amazon Brand Registry 2.0, the business has shown stable year-on-year revenue figures. Branding is strong as shown by excellent product reviews where the health & fitness products have a minimum 4.7-star average rating across hundreds of reviews and the home cleaning products have a 4.2-4.4 star average rating, with the most popular cleaning product currently receiving an Amazon's Choice badge. The Seller only spends 1 hour each week on the business which has more room for growth.

Most of the revenue is generated from Amazon FBA sales (~99%), with a few orders coming through the Shopify sites (less than 1%). Inventory is shipped directly to FBA fulfillment centers from the China-based suppliers, where a logistics agent helps with quality control, packaging, and holds inventory when required.

The Seller has outsourced the majority of tasks to minimize owner input. A VA based in the Philippines helps with managing shipment plans, responding to customer queries, and overseeing report generations by using software. An inventory management software helps the Seller with monitoring and reordering stock when needed.

Some growth opportunities for the Buyer to consider include expanding to Amazon EU marketplaces, selling on other eCommerce platforms like Etsy, Walmart, and eBay, and developing the sites further as another revenue stream. The email list has shown steady growth and is generating some income; further building this list can increase overall revenue for the Buyer. Optimizing the product listing pages could help to increase conversion rates, such as adding video content and tightening the copy.

Earnings
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Net Profit
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Site Traffic
Page Views
Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Adding new products
  • Selling on international Amazon marketplaces
  • Selling on other eCommerce platforms (Walmart, eBay, Etsy)
  • Building the monetized email list
  • Optimizing product listing pages
  • Growing the brand on channels such as TikTok, Google Shopping, Facebook, and Reddit
  • Developing the sites as additional revenue streams
Risks
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS).
  • An increase in Amazon ad pricing could make the ads unprofitable.
Work & Skills Required
  • Monitoring analytics
  • Managing a VA
  • Liaising with the supplier
  • Inventory planning
Seller Support Includes

The Seller is willing to offer 30 days of email support and 2 Zoom calls to start with in order to ensure a smooth transition for the Buyer.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Shopify

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