Niche: Baby Care

Listing Details

This listing is for an Amazon Associates, display advertising, and affiliate business created in May 2018 in the baby care niche. The WordPress site features baby care product reviews and product guides for parents and soon-to-be parents. The business includes an Instagram account and outsourced writer contact information to help ease the transition to the new owner. The Seller has not added any new content to the business in over a year, but since the content production was outsourced, the business requires minimal effort to maintain.

This business primarily earns revenue from Amazon Associates (51.5%), display advertising (43.5%) using the AdThrive network, and affiliate (5%) income sources. The top three traffic channels for the business include organic search (94.03%), direct (4.87%), and referral (0.76%) signals. The top three countries in terms of generating the most traffic to the business include the US (60.32%), CA (12.7%), and GB (6.9%) audiences respectively.

There are no employees on the payroll at this time. When working on the business, the Seller spent the majority of their time managing one outsourced writer in the US who produces content based on a list of topics and brands provided by the Seller. The Seller takes this written and photographed content from the writer and adds in affiliate links and publishes this content themselves. Starting to add content to the site again is a growth opportunity for a Buyer to consider. The outsourced writer is willing to continue on with the new owner if they would like.

The Seller has built backlinks to the site using a strategy of asking the manufacturers featured on the site to share the article on their social media profiles or press pages.

Room for growth within the business according to the Seller includes refreshing the existing content, optimizing the site's theme, setting up new direct affiliate offers to replace Amazon for the most popular products, and publishing more content either within current categories or expanding into new ones.

The Seller has tested a direct affiliate partnership with one of the biggest brands on the site, but it is bringing marginal revenue at the moment. More details can be provided to active Buyers.