Niche: Beauty

Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate business created in September 2018 in the beauty niche. The WordPress site offers buying guides and informational content on hair, skincare, and makeup products. The business has a DR 41, experienced recent growth in revenue and traffic, sustained well-diversified revenue, and requires minimal time from the Seller.

The business earns primarily from Mediavine ads (52%), Amazon Associates (44%), and Skimlinks (4%). The business was built on an expired domain and has an additional second expired domain that was purchased to redirect to the site. The site generates traffic primarily through organic (90%), followed by direct (6%) and social (3%). The country leading traffic is the US (60%) with the remaining traffic from the UK (13%) and CA (6%). Traffic is well spread throughout the site’s content with the top page accounting for 10% of traffic. The top three pages combined account for roughly 19% of traffic.

Up until a month ago, the Seller was adding 8 articles a week outsourced to writers hired from Problogger. Currently, no content is being added. The business has Pinterest and Facebook accounts that drive a small percentage of traffic. The business recently started collecting email subscribers and currently has 200 on the list. The list is not currently being marketed to, presenting a growth opportunity for the Buyer. The sale of the business also includes 400 article briefs, allowing the Buyer to create content relevant to the site right away.

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