Pet Care
Pet Care
Business Started
20th of August, 2012
(11 years 7 months old)
Assets Included in the Sale
- Domain including all site content and files
- PDF eBooks
- Email list (13,311 subscribers)
- Push notification list (15,000 subscribers)
- Social media accounts - 72K combined followers (Facebook, Instagram, Twitter, Pinterest, YouTube)
Listing Details
This listing is for a display advertising, Amazon Associates, info product, and sponsorship business created in August 2012 in the pet care niche. The WordPress site features informational articles, buying guides, and an eBook focused on a popular marine pet. The site has experienced substantial year-on-year growth and requires minimal effort from the Seller to maintain.
The site earnings come from Amazon Associates (17%), display advertising (72%), eBook sales (2%), and sponsorship (9%). Site traffic is predominantly generated from organic search (84.99%), direct (8.87%), and social (5.42%). This traffic comes from the US (68.77%), CA (7.79%), and GB (4.27%). There is a nice spread of traffic among the top three traffic pages of the site, which received 12.05%, 8.76%, and 7.09% of the total site traffic respectively.
The eBook is branded but not associated with the Seller’s name. There has been no link building done on the website. The website is 100% pure white hat, with any links pointing to it being organic.
Included in the sale is an email list of 13,311 subscribers stored in Mailchimp. There is a short welcome funnel of 11 emails sent to new subscribers. The Seller rarely uses this email list other than this initial welcome series. The OneSignal push notification list of 15,000 subscribers is also unutilized, therefore both lists serve as an area of growth for a Buyer to consider. The business also has 72K combined followers on its social media channels. Diversifying traffic further over these channels could also help the business to grow further.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Adding more content
- Monetizing the email list
- Growing the social media channels
Risks
- Amazon can change the commission structure of their program at any time.
- Google algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Monitoring analytics and earnings
- Keyword research
- Writing article briefs
- Uploading articles
- Engaging on social media
Seller Support Includes
The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition of the sale.
Reason for Sale
The Seller would like to reinvest the capital made on the sale.
Other Information
Work Required Per Week: 4 Hours
Private Blog Network (PBN): No
Domain Type: .org
Platform: WordPress
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Similar Listing Criteria
Display Advertising
Affiliate, Amazon Associates, Display Advertising
Amazon FBA, eCommerce
Display Advertising
Affiliate, Amazon Associates, Display Advertising
Amazon FBA, eCommerce
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